Advertising

Turning big ideas
into movements

We craft bold, impactful campaigns.

Fenton Advertising combines creativity with precision placement that sparks action and builds lasting advocates.

our impact

200M+
Households reached since 2020
10+
Studies demonstrasting impact
30M+
Emails & texts sent
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Our Clients

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Advertising Services

research
  • Polling
  • Media Consumption
  • Randomized Controlled Trials (RCT)
  • Custom targeting models
Planning
  • Creative strategy
  • Media strategy
  • Multicultural and multilingual strategy
  • Giving Strategy
Accounts
  • Responsive client managers
  • Organized teams
  • Deadline orientation
  • Nimbleness
Digital
  • Email, SMS & Donor Acquisition & Execution
  • Campaign website + app development
  • CRM consultation
  • Paid Social Media Influencer
Creative
  • Television and CTV
  • Digital: Native, HTML5, Search
  • Radio: Terrestrial & Streaming
  • Outdoor: billboards & guerilla marketing

Our Expertise

Top of the Funnel

Top of the Funnel

  • Awareness: Raising the all important baseline awareness 
of your issue or organization
  • Education: Nurturing a deeper understanding of your issue or organization
Middle of Funnel

Middle of Funnel

  • Persuasion: Persuading people and voters to believe in your issue
  • Behavior Change: Leveraging behavioral science to solve intractable social problems
Bottom of Funnel

Bottom of Funnel (Conversion)

  • Acquisition and Fundraising: Driving new email and SMS subscribers while driving sustaining donations
  • Advocacy and Get Out The Vote: Driving people to contact legislators or show up to the polls

Impact assessments

Fenton advertising
takes proving impact seriously

We ensure scientific impact assessments are built into every campaign we create.

From the most scientific, to most straightforward, we will work with you to develop KPIs that are measurable and meaningful.

Those include:

  • Randomized Controlled Trials (RCTs) gauging overall media effectiveness
  • Voter turnout modeling and reporting
  • Issue modeling and reporting
  • Acquisition cost and quality analysis
  • Creative focus groups (online, offline)
  • Creative RCTs testing impact of individual assets

Our Awards

Best Ad Campaign on a Shoestring Budget
Reed Awards 2022
Best Use of Programmatic Targeting
Reed Awards 2022
Best Advertising Campaign Website
Pollies

Case Studies

See our impact...

AREA EXPERTS

Fenton’s paid media team has been built by some of the sharpest minds in social change advertising to build a laser-sharp campaign over its whole life cycle.

  • Tom Blake Executive Vice President, Advertising & Digital
  • Elisa Campbell Associate Vice President, Advertising
  • Ana Karina Palacio Vice President
  • Elena Saunders Associate Vice President
  • Molly Spillman Associate Vice President
  • Madeline Mardiks Account Director
  • Mick DiMaria Associate Vice President, Creative Director
Let’s talk