Turning big ideas
into movements

Tom has more than a decade of experience in managing omnichannel behavior change campaigns and currently serves as the leader of Fenton’s Paid Media practice group.

Before joining Fenton, he served as Deputy Digital Director for the Reshma Saujani campaign for NYC Public Advocate in 2013. He then joined the team at Global Citizen, where he managed more than $10,000,000 in digital advertising and email outreach to grow one of the largest advocacy programs in the global development sector. Later, he also served as Digital Director at Families for Excellent Schools, where he helped design pressure campaigns to push the New York State legislature to enact key progressive education reform bills. In that role, he also managed more than $12,000,000 in media buys for the 2016 “Yes on 2” Ballot Measure campaign in Massachusetts.

Since joining Fenton, Tom has been responsible for growing our paid media practice from the ground-up. He has also played a pivotal role in many of our highest-profile election outreach efforts. Some of his key projects include: helping turn the Senate blue by leading the media buying strategy with the New Georgia Project during the 2020 Senate run-off election, leading a coordinated 2020 census advertising campaign between LA County Government and more than 100 community-based organizations, helping the NY Campaign Finance Board reach millions of voters with important election information, and acting as media lead for the LA County Registrar-Recorder/County Clerk in their ongoing efforts to inform voters and build trust in the election system as a whole.

More broadly, Tom also has a background in HIV advocacy and the queer rights movement. He is a co-chair of Prism, Fenton’s LGBTQ employee resource group. He is an alum of Act Up New York and a co-founder of the grassroots advocacy group PrEP4All, co-leading the successful communications campaign to #BreakthePatent on Truvada, the life-saving HIV prevention. He is also a member of the Victory Fund’s Campaign Board.

Ana Karina Palacio is a Vice President, Digital and Advertising with a proven track record of spearheading advocacy, public education, and capacity-building campaigns.

Ana channels her wide-ranging experience in driving social impact through the power of digital strategy, advertising and multicultural communications. She has served as key strategist on integrated multicultural campaigns for many of Fenton’s clients, including the California Community Foundation, Los Angeles County Department Of Consumer And Business Affairs, the Los Angeles County Registrar-Recorder’s Office (since 2020) and is proud to have worked alongside clients like the Moving Forward Network and Black Voters Matter.

Originally from Mexico, Ana is deeply passionate about ensuring that campaigns are culturally competent and accessible to diverse target audiences. She led the creation of Fenton’s inaugural in-house Spanish content program and plays an essential role for many of Fenton’s clients requiring Spanish language needs.

Prior to Fenton, Ana honed her skills at TNR Campaigns and Joe Trippi and Associates, creating digital fundraising programs and TV and digital ads for political candidates, unions, PACS and non-profits.

Elena Saunders is an Associate Vice President at Fenton, where she utilizes her previous experience in digital advocacy campaigning and communications to implement strategies that build people-powered movements online to advocate for causes that make a lasting impact. Elena works to execute multifaceted advocacy campaigns for social change with the development of digital persuasion and mobilization strategies for nonprofit and issue-based organizations.

Over the past several years, Elena has developed successful digital advocacy campaigns to persuade and mobilize constituents across the country. These efforts helped pass historic progressive legislation including Maryland’s Time to Care Act, and Illinois’ Cannabis Regulation and Taxation Act, Gun Dealer Licensing Act, and Reproductive Health Act.

Molly Spillman is an Associate Vice President in Fenton’s D.C. office. She uses her previous background in digital fundraising and paid media to support the creation of smart digital advocacy campaigns. Molly’s experience working for a wide range of political and nonprofit clients allows her to think creatively and work effectively under deadline for Fenton’s digital clients.

Molly has deployed a variety of digital tactics for political campaigns, nonprofits, labor unions and IEs alike. From leading email and advertising programs, to designing graphics for print and digital, she enjoys making an impact in the progressive space through engaging content. Molly graduated from Kent State University in 2019 where she studied public relations.

Madeline Mardiks is an Account Director at Fenton, where she utilizes her digital skills to help clients create and build impactful digital campaigns. Madeline’s experience building digital campaigns for a wide range of organizations allows her to approach clients’ digital programs with a unique perspective and drive to think creatively while strategically developing successful campaigns.

Driven by a passion for social justice, Madeline uses her experience within different areas of digital, such as social media management, email fundraising, and web and graphic design to create long lasting impactful social and political change. Madeline’s prior experiences at the Democratic Legislative Campaign Committee and National Democratic Redistricting Committee led to her position at Fenton. Madeline graduated from American University with a degree in Justice, Law, and Criminology and a minor in Spanish.