In January 2021, all eyes were on Georgia. Groups like the New Georgia Project made history with years of relentless organizing that yielded victories for President Biden and Senators Warnock and Ossoff. Fenton developed the #GeorgiaOnTheLine campaign, tapping into earned media, digital and paid strategies, and creative tactics. To change the narrative around Georgia companies who bankrolled the backers of anti-voting bills, we knew we needed to break through the noise. We launched a billboard campaign across Georgia that called out Coca-Cola, Home Depot, Delta Airlines and other GA-based corporations. We made one message loud and clear across the state: voter suppression is bad for business. Fenton’s billboard campaign was featured in CNN, MSNBC and several other news outlets. Within days, the story took off on its own and reporters began to look at the issue of voting rights through a new narrative: the corporate lens. In response to the concerted public pressure, Delta, Coca-Cola and the other corporate targets released statements in support of voting rights. This pressure carried across to other states that continue to be hotbeds of the legislative battle for voting rights, including Texas and Arizona.