W.K. Kellogg Foundation
Strategic Communications Support and Capacity Building
Whether transforming a school district, mobilizing immigrant communities, or building the power of grassroots organizations, Fenton’s partnership with the W.K. Kellogg Foundation is all about impact with intention. In Battle Creek, we’ve helped rebrand a public school system and rebuild trust with families. When DACA renewal rates dropped, we launched a bilingual blitz in just one week—earning 3.5M+ impressions and national media hits. And through hands-on trainings with 70+ grantees, we’ve helped frontline changemakers sharpen their voices and scale their stories.
What We Did
- Strategic Communications
- Reputation Management
- Crisis Communications
- Earned Media
- Advertising
- Digital
- Bilingual Communications
- Media Relations
- Capacity Building
- Communications Training
- Message Development
- Stakeholder Engagement
CHALLENGE
School District Transformation
As part of a $51 million WKKF grant to transform Battle Creek Public Schools, Fenton serves as the district’s integrated communications partner, providing strategic counsel, rebuilding their reputation, implementing crisis communications strategies and raising awareness of progress. We’re also capturing stakeholder voices, enabling WKKF to share lessons to support the field.
APPROACH
Immigrant Rights
To address declining Deferred Action for Childhood Arrivals (DACA) applications, WKKF tapped Fenton to create a coordinated outreach campaign during the application’s final week. In seven days, our integrated, bilingual paid and earned media campaign garnered more than 3.5 million impressions and generated news coverage in outlets nationwide.
IMPACT
Grantee Capacity Building
Fenton has consistently provided communications training, capacity building and support to WKKF grantees. We developed a nine-month training program for 70 organizations, holding monthly trainings on communications strategy, message development, digital communications, rapid and crisis response, and other key topics.
