Hyundai Hope On Wheels Gala
Executing Cross-Country Events and Gala to Support the Fight Against Pediatric Cancer
In 2023, Hyundai Hope On Wheels marked 25 years of driving change in the fight against pediatric cancer—and Fenton was behind the wheel. We coordinated 68 Handprint Ceremonies nationwide, celebrating $25M in research grants with heart, precision, and powerful storytelling. But we didn’t stop there. From a Washington Nationals ballpark takeover to a packed Survivorship Summit and a show-stopping anniversary gala in D.C., we delivered a week of unforgettable moments that honored the mission, the milestones, and the movement. This was legacy-level impact—loud, proud, and profoundly human.
What We Did
- Strategic Communications
- Event Planning
- Stakeholder Engagement
- Logistics Coordination
- Executive Coordination
- Brand Activation
- Photography & Media Support
- Congressional & Government Relations
CHALLENGE
Every year, Hyundai Hope On Wheels (HHOW) raises awareness for pediatric cancers and awards large grants to physicians and leading research hospitals. Every grant is honored with a Handprint Ceremony that celebrates the lead research doctor, institution and local Hyundai dealers to emphasize the importance of this work.
In 2023, HHOW partnered with Fenton to facilitate the distribution of $25 million in grants and organize 68 events at children’s hospitals nationwide.
APPROACH
The Fenton team operationalized multi-stakeholder coordination among all 68 grantee organizations, regional Hyundai teams, local dealers and the HHOW team to schedule and coordinate the Handprint Ceremonies across the nation. Fenton managed schedules for Hyundai executives and hospital grantees, coordinated event logistics and ensured brand ambassadors and photography teams were prepared for successful events. Simultaneously, the team curated a weeklong series of 25th anniversary events including a gala, a Washington Nationals activation, a Survivorship Summit and a Congressional Reception.
IMPACT
Fenton orchestrated a remarkable weeklong event series, earning acclaim from Hyundai’s global stakeholders that included:
- Organizing 68 exceptional Handprint Ceremonies across the nation
- Hosting a Congressional Reception with more than 140 attendees, a Survivorship Summit and a partnership with the Washington Nationals
- A prestigious 25th anniversary gala uniting 300 people, including Hyundai’s global leadership team, its global partners, more than 10 childhood cancer survivors and their families, the country’s leading pediatric oncologists and other pediatric cancer community leaders as well as key Washington, DC stakeholders
Fenton orchestrated a remarkable weeklong event series, earning acclaim from Hyundai’s global stakeholders that included:
- Organizing 68 exceptional Handprint Ceremonies across the nation
- Hosting a Congressional Reception with more than 140 attendees, a Survivorship Summit and a partnership with the Washington Nationals
- A prestigious 25th anniversary gala uniting 300 people, including Hyundai’s global leadership team, its global partners, more than 10 childhood cancer survivors and their families, the country’s leading pediatric oncologists and other pediatric cancer community leaders as well as key Washington, DC stakeholders
