Honoring Disability Pride Month: How My Disability Changed My Life for the Better

People often think of disabilities as an impediment, but what if they are actually the thing that changes a person’s life for the better? Had someone asked me this question six years ago before my diagnosis I would have likely scoffed or dismissed it as completely out of the question. But today, years after my disability diagnosis, I can proudly say that this was the case for me. 

For a long time, I did not acknowledge my disability and worked hard to make it unnoticeable to others, to look healthy. Before my diagnosis, I loved being outside, taking in the crisp smell of Washington’s evergreen trees and spending quality time with friends and family at the lake or on the beaches in California. To everyone around me, I seemed healthy, but I was quickly realizing that something was very wrong. From endless nights studying for exams to overworking myself in a toxic internship, the old adage rang true: the body keeps the score. 

Just like that, my seemingly “healthy” life quickly snowballed into days on end of sickness. Visiting  doctors’ offices became second nature – routine and necessary for survival. After my diagnosis in 2019, I resented the fact that my life would never be the same. Up until I was rushed to the emergency room from neglecting my health, I believed that my disability was holding me back. Now, I understand accepting my disability is what I desperately needed to help live more fully, authentically and more healthfully. Today, I’m proud to have my disability because it showed me how to truly listen to my body.

Since 2015, the United States has marked July as Disability Pride Month to honor the passage of the Americans with Disabilities Act (ADA) on July 26, 1990. Today, we are seeing the federal and state governments across the country attempt to roll back essential policies and programs for disabled people. We have survived these types of attacks before and will do so again, but we must start by sharing our stories to give others hope, build community and fight back. 

I firmly believe that we must use storytelling to help others see disabilities as a gift, something that makes a person stronger. This is why I am grateful to be at Fenton Communications – which has done transformative work in the disability space by partnering with leaders like YAI: Seeing Beyond Disability whose vision is to serve and eliminate stigmas of children and adults with intellectual and developmental disabilities (I/DD). We are also fighting tooth and nail against these calamitous efforts to defund and dismantle programs and policies in support of disabled people.

I also want to remind anyone who is reading this, disability or not, to remember there are always ways to prioritize your physical, emotional and mental wellbeing regardless of the outside noise and stress that surrounds us in today’s world. Some tips that help me the most are also the simplest: going for a walk before work, setting aside time – even if it’s five minutes – to check in with myself and journal, getting a full night of sleep, and yes, turning off my social media notifications. 

This is not to say that some days aren’t still difficult. They most certainly are. But I also can say I am a much kinder, happier and stronger version of the person I used to be because I embrace my disability. This awareness allows me to get up every day and fight for what I know is right and just, advocate for my peers, friends, family and any person with a disability, and maintain my joy and health. My hope with sharing my disability story is I empower others to reframe how they see their disabilities as features to be embraced, not ignored, and live more authentically, more fully, and with more self compassion.

Telling Stories That Shift Systems in the South 

The South is home to vibrant cultures, powerful movements and resilient communities. But entrenched policies and systemic injustice — ranging from economic disinvestment to environmental degradation to voter suppression — continue to limit opportunity and deepen inequities across the region.

At Fenton, we believe that building a more just nation requires deep, sustained investment in the South. We have partnered with change agents across the region to elevate community voice, drive policy change and spark movements.

Why Nonprofits, Foundations and Advocacy Organizations in the South Choose Fenton

We are not just a marketing and communications agency. We are strategists for social change. 

  • Equity focused: Our diverse team brings deep roots in the South, cultural fluency and lived experience to every campaign.

  • Strategic and creative: From message development to digital mobilization, we blend insight with innovation to meet your goals.

  • Impact driven: We don’t just raise awareness—we help move resources, shape policy and shift narratives that drive systemic change.

Some of our most inspiring clients in the South include: 

  • HOPE Credit Union: Fenton helped the nation’s leading Black and women-owned financial institution amplify a $92.6 million investment from the U.S. Treasury Department’s Emergency Capital Investment Program (ECIP) to support more than 150,000 people across five Southern states — Alabama, Arkansas, Louisiana, Mississippi and Tennessee. Fenton developed a media relations plan, messaging, communications trainings, an advertising campaign and a radio music tour to markedly increase awareness of HOPE among potential members and partners. As a result of our efforts, we garnered significant coverage in the Associated Press, Essence, American Banker, Arkansas Business, Birmingham Business Journal, Business Alabama, Memphis Business Journal, Mississippi Business Journal, Montgomery Business Journal and New Orleans CityBusiness.The ECIP radio media tour resulted in 1,534 broadcasts and 4,670,640 audience impressions. The White House also invited HOPE CEO Bill Bynum to participate in an event with Vice President Kamala Harris, U.S. Secretary of the Treasury, Janet L. Yellen, Senator Mark Warner (D-VA) and Congresswoman Maxine Waters (D-CA). 
  • State Voices: Fenton worked with State Voices to amplify the urgent local issues of reproductive health, human rights and voter engagement across Alabama, Louisiana, Tennessee and Florida. In partnership with State Voices’ national network of grassroots coalitions, we developed civic engagement campaigns rooted in joy, belonging and voter empowerment across the Deep South. We prepared tailored earned media plans for each state, media training and prep sessions ahead of every interview and tailored messages designed to resonate with voters. Through our earned media efforts, Fenton secured more than 50 stories in national and local press in outlets including The New York Times, Associated Press, NPR, MSNBC, WSVN Miami and WJCT. Fenton also spearheaded State Voices’ first-ever letter to the editor (LTE) strategy, spotlighting the voices of queer and trans individuals across Florida to defend trans rights from harmful legislation. We secured LTEs in the South Florida Sun-Sentinel, Tampa Bay Weekly and The Florida Times-Union.

  • W.K. Kellogg Foundation: Fenton supported the W.K. Kellogg Foundation’s bold vision for racial equity and community-led change in Louisiana and Mississippi. Fenton designed and implemented a comprehensive, nine-month training program for 70 Kellogg grantees. The organizations participated in a monthly training series focusing on strategy, message development, digital communications, rapid and crisis response, communicating with funders and other topics to enable them to be better communicators. Additionally, Fenton held weekly office hours to provide additional one-on-one support. Following each training, Fenton distributed a survey to solicit feedback on the training and understand how to enhance future trainings. In the surveys, grantees indicated that they implemented what they learned and made immediate changes to their communications strategies. 
    • “I am constantly thinking about how I can tell our organization’s story, or how I can better communicate what we do through stories to help connect the message of our organization with the public. I am more strategic with the ways I use different mediums.” – WKKF Grantee
    • “The media training was invaluable to our organization in the middle of a national formula crisis. It is likely the single most important thing that happened to our org in 2022. It was wonderful to be prepared and for our members to be prepared.” – WKKF Grantee

  • Pace Center for Girls: Fenton worked with Pace Center for Girls to rebrand and reposition the Florida-based organization to better reflect its transformational work of helping girls and young women thrive. Fenton increased awareness of the organization nationally, as well as strengthened the organization’s position as a thought leader in juvenile justice, mental health and education. Fenton also assisted Pace in the development of its digital and print Impact Reports and positioned Pace’s then CEO, Mary Marx, as a critical thought leader, landing coverage in national outlets such as Philanthropy News Digest, Ms. Magazine and a profile in Scripps Media’s The Race, which aired on 61 television stations in 41 markets. Fenton also took on a key role in Pace’s digital strategy work, advising on a website refresh, national and local social media channels and contributing to Pace’s Insights Blog. 
  • Latino Victory Fund: Fenton supported the Latino Victory Fund’s “Vote Like a Madre” campaign through an integrated voter mobilization effort and event in Miami, FL which was focused on Latina mothers ahead of the 2022 midterm elections. Spearheaded by the most recognizable Latino moms from across music, television, film, and business — including Eva Longoria, Zoe Saldana, Jessica Alba, Jordana Brewster — #VoteLikeAMadre urged moms to fight for their kids’ futures by electing leaders with aggressive plans to fight climate change. Our work generated a robust slate of earned media coverage for the campaign, which resulted in increased visibility and awareness of Vote Like a Madre’s Get-Out-the-Vote (GOTV) efforts. We secured earned media hits in national outlets such as Telemundo, Univision, Vogue, People, People! En Español, La Oferta, PopSugar, and Yahoo! Entertainment — as well as local outlets such as Florida Politics and NBC 6 South Florida (broadcast). Voters elected climate-positive candidates to the Senate in all of the states where Vote Like a Madre led GOTV efforts, and the contributions of the Latinx electorate were widely recognized as contributing to these successes. 
  • Pauli Murray Center for History and Social Justice: Fenton developed a comprehensive earned media plan to showcase the opening of the Pauli Murray Center in Durham, NC and build understanding of Rev. Dr. Murray’s legacy. Through local, trade and national media engagement, The Pauli Murray Center grand opening broadened awareness of Rev. Dr. Pauli Murray’s legacy and their work to advance contemporary social justice. Fenton successfully secured placements in 20 unique national and local broadcast and print outlets with 30+ pickups in total. Specifically, our efforts led to placements in national affiliated broadcast media and print outlets covering travel, religion and Black culture, such as Black Information Network, Discover Durham, WUNC, WGHP-TV (FOX), CBS 17, and ABC 11 Eyewitness News, which reached 1.86M viewers alone. 

Let’s Work Together

If you’re a nonprofit communicator, foundation leader or advocate in the South looking for a partner who combines on-the-ground knowledge with national strategy, let’s connect. Whether you need help launching a campaign, refining your message or breaking through media noise — we are here to help you build power and tell your story.

Learn more about our social and economic justice work in the South here and send us a message to explore how Fenton can support your mission.

Want a Story That Moves People? Start Beneath the Surface

“What we need here is a good story.”

If you’ve spent time working to create social change, you’ve heard this statement. Stories are incredibly powerful tools for engaging audiences, creating empathy and driving action, but they don’t exist on their own. Good stories—the ones that engage our emotions and change our minds—are the end product of a longer process. 

Think of it like a tree. The trunk and branches you see are possible because of a deep root system that supports and nourishes the whole tree. Stories work the same way. To drive action, they need a strong root structure, including a clearly articulated strategy and goals, a focused narrative, and consistent messaging. So before you craft that killer story, you need to answer these basic questions:

What?

  • Goals: What are you trying to accomplish? 
  • Vision: What would the world look like if your goals came true? 

Why?

  • Values: What core values drive your efforts to realize this vision?
  • Challenges: What’s preventing your vision from occurring?

How?

  • Strategy: What steps are you taking to bring that vision to life, and why are they effective?

Who?

  • Audiences: Who do you need to make your strategy happen? What do they want, and what are they concerned about? 

To see this in action, imagine a nonprofit that wants to help more students attend college by urging them to complete the Free Application for Federal Student Aid (FAFSA). The effort has the potential to unlock billions of dollars in financial aid, but only if they can get school counselors, high school students and families to buy in. Let’s walk them through our questions:

What?

  • Goal: For more students to have the resources they need to access and attend college.
  • Vision: A future where all students are able to attend college, no matter their background or family’s income.

Why?

  • Values: All young people have the right to realize their potential. Our society benefits when every student can pursue higher education.
  • Challenges: Cost is the number one obstacle to college attendance. Low FAFSA completion rates leave billions in financial aid funding on the table every year. Many students don’t fill out their FAFSAs because they, their families and school counselors don’t realize what financial aid resources are available through this single form. 

How?

  • Strategy: We’re making sure that every student completes their FAFSA form, potentially unlocking billions of dollars in financial aid that would otherwise be unclaimed.

Who?

  • Key Audiences: 
    • Students need to believe college is attainable, understand how financial aid works and what resources are available in order to fill out their FAFSAs. They want to succeed in the workforce, but don’t want to amass crushing student debt.
    • Families need to support their children in pursuing higher education, understand their financial aid options, and provide the information needed to apply for aid. They want to help their kids succeed, but worry that they don’t have the resources or understanding to help their children attend college.
    • School counselors need to understand the impact of increased FAFSA completion and urge students to fill out their FAFSA forms. They want their students to succeed and their schools to improve their FAFSA completion rates, but are already overextended.

These answers are the roots of a strong storytelling structure, which includes:

  • Narrative: The overall story of your organization or campaign. It brings your who, what and why together in one place in a simple and emotionally engaging way.
  • Messaging: How you communicate your narrative to different audiences. It keeps you consistent while enabling you to tailor what you’re saying to resonate with specific groups. 
  • Stories: Portray your key messages through the lens of real human experience, making them feel more tangible, accessible and urgent. They usually center around one or more main characters, and have a beginning, middle and end.

How might that translate into communications tools for our hypothetical nonprofit?

Core Narrative: A single document that conveys your organization’s narrative clearly and directly, which can then be used to generate content such as web copy, fundraising emails, videos and more..

Example Narrative

  • All youth deserve the opportunity to realize their potential. Yet far too many students miss out on life-changing higher education opportunities because they believe they can’t afford college. Every year, billions of dollars in financial aid go unused because eligible students don’t fill out their FAFSA forms. But by working with students, parents and teachers to increase FAFSA completion, we are unlocking higher education opportunities for millions of young people, creating a brighter and more prosperous future not just for our students, but for their families, communities and our society.

Messaging Platform: A document containing general-audience messages, messages targeted at specific audiences and calls to action, which can be used to create talking points and ensure alignment across your communications.

Example Messages

  • Nearly half of graduating high school seniors missed out on financial aid for college in 2024 because they didn’t fill out their FAFSA, leaving more than $4.4 billion in Pell Grants on the table. (general message)
  • My college dreams are within reach! By filling out my FAFSA form, I can make sure I have the financial resources to earn a degree. (targeted message)
  • Visit FAFSA.gov to find tools to help your students learn about, apply for and receive financial aid for college. (call to action)

Story Bank:  A spreadsheet listing key information about specific stories. It contains an overview of the story itself, details about the people involved, contact info and other information to pitch to media outlets, generate social media posts or use the stories in materials. 

Example Story:

  • Chanda Nguyen dreamed of being the first in her family to attend college, but the cost made it look unattainable. She was on the verge of writing off higher education when her school counselor walked her through the many financial aid programs for which she was eligible. By filling out her FAFSA, Chanda accessed federal grants and other scholarships through her state and her school. In May 2025, she strode proudly across the stage to the cheers of family and friends, graduating with honors from California State University, Northridge with a Bachelor of Science in Computer Information Technology.

The tallest trees have the deepest roots. By taking the time to build a supporting storytelling structure, you’ll make your stories more effective, build closer connections with your stakeholders, and spark actions that advance your strategic goals. 

Wanna learn more about how to tell your story? Let’s talk.

The Essential Guide to Crisis PR: How to Protect Your Organization When It Matters Most

In today’s hyper-politicized and fast-moving media landscape, no foundation or nonprofit organization is immune to reputational threats. Whether it’s a political attack, misinformation campaign, or viral social media smear, the biggest mistake your organization can make is not having a crisis plan in place. Effective crisis PR is no longer optional — it’s essential.

Nonprofits and foundations are increasingly in the crosshairs of public debate. They’re being targeted by elected officials, scrutinized for their funding mechanisms, and attacked for the very values. In moments like these, the speed and strategy of your crisis PR response can determine whether you emerge with your reputation intact or face lasting damage.

At Fenton, we’ve guided many of the nation’s leading organizations and brands through some of their most difficult moments. Based on our experience, here are the key steps to effective crisis PR management:

1. Have a Plan Before the Crisis Hits

The most effective crisis response starts before anything goes wrong. A comprehensive crisis response system includes:

  • Organization-wide risk assessments to identify vulnerabilities
  • Pre-drafted response templates
  • Internal protocols for crisis response team roles and responsibilities

Preparation ensures you can act quickly, confidently, and consistently under pressure.

2. Develop a Scenario Matrix

Every crisis is different. That’s why we build scenario matrices to map out potential crises and forecast how they could unfold publicly. This allows your team to prepare tailored communications for everything from public criticism to funding threats — and respond in real-time with clarity.

3. Craft Values-Based Messaging

In moments of crisis, your message is your anchor. Messaging should:

  • Be grounded in your organizational values
  • Express empathy, accountability, and/or strength depending on the situation
  • Reinforce your long-term vision while addressing immediate concerns

Well-written, strategic crisis messaging can help you reclaim the narrative and strengthen stakeholder trust.

4. Engage Stakeholders Early and Strategically

Stakeholder communication is critical. Your funders, board, partners, and allies need to hear from you directly. We help build communication plans that:

  • Keep key audiences informed
  • Control and shape the conversation
  • Strengthen loyalty in times of uncertainty

5. Monitor the Landscape in Real Time

Conversations can spiral within hours — sometimes minutes. We continuously monitor traditional and social media to:

  • Identify misinformation or escalation early
  • Track how the public and press are responding
  • Provide real-time guidance to help your team stay ahead

6. Lean on Senior Counsel

Crisis PR is not the time for guesswork. At Fenton, our most senior staff — with decades of experience across nonprofit, philanthropy, corporate, and advocacy sectors — provide direct, confidential counsel to guide you toward the best outcomes.

Final Thoughts

We live in a time of intense scrutiny and polarization. Organizations that champion equity, justice, and social change face real threats — and deserve communications partners who understand the stakes.

Crisis PR isn’t just about putting out fires. It’s about preserving trust, protecting your mission, and navigating the storm with integrity.

If you’re currently facing a crisis — or want to be ready before one strikes — we’re here to help. Let’s talk.

Let’s talk