Staff Spotlight: Neven Samara, AVP, Creative Director

We’re back with the next installment of our staff spotlight series! The next interview is with Neven Samara, AVP and Creative Director in our San Francisco office. 

Christian Hendricks: How did you begin your career in creative?

Neven Samara: I have always been a creative person. Since I was a child, I really excelled in artist endeavors as well as math (weird combo). When I was applying to college, my dad suggested I look into graphic design (somewhat technical, artistic, and best of all, you can actually get a job!) I got accepted to my dream college, Cal Poly San Luis Obispo, double majored in Art & Design and Graphic Communication, and the rest is history.

CH: As a creative director at Fenton, what would you want people to know about the firm’s creative capabilities?

NS: Our team is always growing, but no matter how big or small our team is, we do it all! We care deeply about our clients and the causes they represent — this is why there’s such immense passion in our department. We work with a lot of nonprofit organizations, foundations, and other companies and are very used to creating something out of nothing.

CH: You’ve been with the firm for seven years. What are some standout projects that you have worked on during this time?

NS: I think the real standout thing is that there has never been even one project I did not feel passionate about. From 360 campaigns to branding projects, elevating, teaching, and pushing the boundaries has always been part of every project. Recently, I have gravitated towards Fenton’s branding capabilities and helping an organization determine what their personality, voice and visuals are (and how they brand out to all the parts that follow). This is always a really exciting process.

CH: Tell me about a risk you’ve taken professionally that has worked out.

NS: Becoming a director in my field. I was offered a director level position without really having the experience to back that (don’t let anyone know), and I really “faked it till I made it,” and look at me now! It really worked out to take a jump. In all honesty, I probably was ready for it, but you never feel that way when you are doing it.

What social causes do you care about deeply?

NS: How can you ask to pick one! That’s the beauty of working for an agency like Fenton — I don’t have to. I deeply care about them all. Sometimes it can be a bit overwhelming.

CH: Who (or what) are the biggest influences in your life?

NS: My friends and family, hands down. They have made me who I am. I am first- generation Croatian and Palestinian and grew up in a very activist-oriented household. The heart, passion, history, and tradition I grew up with was — and remains — very pivotal in my life. My friends bring unmatched compassion, excitement, boundary pushing, support and love. And, of course, my little baby Elia (and her two moms) has just changed my life in ways I cannot express.

CH: What do you enjoy doing outside of work?

NS: Oh, this list is endless! Of course, I spend time with friends and family. I am a HUGE camper and hiker (I love anything outdoors), cooking, biking, walking, art (jewelry casting, illustration, sculpture, glass blowing, etc.), movies (BIG horror buff), supporting my passion projects (one of which is being a co-op owner of a historic queer bar), building things, and traveling as much as possible.

CH: What’s one thing that most people don’t know about you?

NS: This is hard because I’m such an open book. Maybe that I have over 30 tattoos (I lost count)? And that I really dislike the internet — not my thing. Also, I’m a bit of an animal whisperer and have an uncanny ability to befriend most animals.

 

Thank you, Neven! 

A Guide To Joining TikTok

It’s 2022, and TikTok is no longer just a platform for dancing videos. In 2020, TikTok experienced its massive boom when scrolling on the platform became a favorite pastime for many people during COVID-19 lockdowns. Now, users can find content about almost any topic and participate in an online community of like-minded individuals. 

Clients often ask if they should be on TikTok. The simple answer is yes, eventually. In the near future, every organization and brand should consider being on TikTok, given its growing user base among Gen Z. However, it’s more a matter of “when” rather than “if.” So, how do you know when your organization is ready for TikTok? Here are a few things to consider: 


What types of stories do you want to tell?

When thinking about the stories that fit well on TikTok, we can look at the company’s mission statement: to inspire creativity and bring joy. In the U.S., TikTok users report these top three reasons for using the app: 1) to be entertained; 2) to fill my free time; 3) to lift my spirits. For social change organizations, it may be challenging to fit the “joyful” mold of the platform, but you don’t need to forgo all seriousness. Content that focuses on your organization’s impact, highlighting solutions being developed in your field, and centering hope in your messaging can make for TikTok-ready stories.  

Who do you want to reach?

Gen Z (those born between 1997 and 2012) were the earliest adopters of TikTok, but the platform now engages users of all ages. TikTok’s age demographic breakdown for adult users is as follows: 43.3% of users are 18 to 24; 32.2% are 25 to 34; 13.8% are 35 to 44; 6.9% are 45 to 54; and 4.3% are 55 and above. If your organization wants to reach new, younger audiences, TikTok is worth the investment. 

How quickly you can get your content approved. 

Trends come and go on TikTok faster than any other platform, which adds a unique challenge because trend participation is one of the easiest ways to get eyes on your content. The fast-paced nature of this platform requires a high level of trust in your social media community manager, who will pitch video ideas based on what they see trending. Many prime opportunities for content can be wasted through extensive review processes. 

Your capacity: How frequently you can make content and how much you have to work with.

Consistency is key on all social platforms, but it’s especially important if you are growing an audience on TikTok. TikTok recommends posting 1-4 times per day, which should be the peak cadence that you work up to over time. Posting once per week is a great place to start. As you ease into the platform, think of ways to repurpose existing video content to start a drumbeat of posts. If you don’t have the capacity to consistently create videos, now may not be the right time to begin a TikTok channel.  

 

Once you determine when to launch a TikTok, consider these tips to help make it a success:

  • Trends move fast. Here are a few evergreen trends that have been around and will be around:
  • Identify your niche to find your audience. Niche topics tend to draw dedicated followings on TikTok because once the algorithm has determined a user is interested in a topic or type of content, it will consistently show it on their For You Page (FYP). Use hashtags that are specific to your topic rather than generic ones to help your audience find you. 
  • Establish a community management practice to engage with like-minded channels and creators to build relationships and discover new audiences. 
  • Be authentic. Users report that they find TikTok content to be “unique, honest/real, and genuine.” Your audience will want to see the curtain pulled back a bit on this platform. Don’t be afraid to be unfiltered. 
  • Once your presence is established, consider an “always-on” campaign that could include a combination of organic content, paid boosts and creator partnerships. This will diversify your content, expand your audience and create an engagement funnel for new supporters of your organization. 

Looking for inspiration? Here are a few organizations doing TikTok well:

And finally, here are some resources that may be helpful:

If you think you’re ready to launch a TikTok but don’t know where to start, drop us a line!

Staff Spotlight: Isabel Serrano, Account Executive

We’re back with the next installment of our staff spotlight series! The next interview is with Isabel Serrano, an account executive in our New York City office. 

Christian Hendricks: What are some exciting projects you’ve worked on at Fenton?

Isabel Serrano: At Fenton, I’ve had the chance to work on so many important and exciting projects. I especially enjoyed my work with Democracy For All 2021 on the push for D.C. Statehood. Working on this issue opened my eyes to the many ways voters are disenfranchised, and I was proud to work with our team to provide comms support around this issue. 

CH: How would you describe Fenton’s culture?

IS: I definitely value the culture of feedback that exists here at Fenton. I’ve grown a lot as a comms professional because of the advice and help I’ve received from my colleagues. People are always happy to help!

CH: What advice would you give to someone who wants to work at Fenton?

IS: Be open to learning new things. Our work can move really fast, so being open to reading up on an issue really quickly or learning a new skill are important!

CH: What are you most proud of professionally?

IS: I am so proud that the work I do every day helps create change and, even in a small way, touches the lives of so many people.

CH: What are social causes you are passionate about?

IS: I am most passionate about voting rights, reproductive justice, economic justice and environmental justice.

CH: What do you like doing outside of work? 

IS: I enjoy riding my bike in Central Park and visiting museums! My favorite museums in New York are the Met and the Whitney.

CH: What is your greatest achievement outside of work?

IS: My greatest achievement outside of work is being a good older sister. Watching my younger sister grow up and helping her out along the way is something I’m very proud to do.

CH: What advice would you tell your younger self?

IS: Believe in yourself and your ability to get things done. We are our own best
advocates so it’s important to know your strengths.

 

Thank you, Isabel! 

Fenton’s Summer 2022 Reading List

Whether you’re headed for the beach or planning on staying cool indoors, summer days are a great time for getting lost in a new book. Our colleagues are avid readers who love sharing book recommendations, from novels to collections of essays to memoirs. Check out some of the recommendations below from Fenton’s book club to add to your list. Happy reading!

 A Little Devil in America: In Praise of Black Performance by Hanif Abdurraqib

“A Little Devil in America is a delicious tome that explores Blackness through the lens of art and performance. I picked up Hanif’s work at the top of 2022 and could not put it down. From the history of the Soul Train line to learning about a hilariously scandalous beef between James Brown and Joe Tex, Hanif takes the readers on a journey of what it means to be Black in America while creating, devouring and exploring artistry.”
– Shakirah Hill-Taylor, Chief Digital Officer

Either/Or by Elif Batuman

“About three years ago I read Elif Batuman’s debut novel, The Idiot and it left such an impression on me. I didn’t think anything could top it until the sequel was released earlier this summer! This series focuses on the protagonist Selin’s
undergraduate years at Harvard in the 90s as a first generation American. It tells a compelling coming-of-age story about navigating being a first generation American while also bringing the classic literature Selin reads into a modern context.

– Isabel Serrano, Account Executive 

The Candy House by Jennifer Egan 

“For those who enjoyed A Visit From the Goon Squad, for which Egan won the Pulitzer prize, you’ll recognize some of those characters in this thought provoking novel. She takes on how to be authentic when our culture is dominated by social media and the role of memory in our consciousness and relationships. This is very deep stuff brought to life with imaginative scenarios and truly relatable characters. A truly creative, challenging and unique story that reads like a vacation book but penetrates your conscience and leaves you thinking.”
Jennifer Hahn, Managing Director

The Moment of Lift: How Empowering Women Changes the World  by Melinda Gates

“I read The Moment of Lift last summer and it really opened my eyes to the incredible domino effect that happens when you empower and uplift women around the world and how in turn, that strengthens families, communities, systems and economies. It’s informative and research-based, but it’s told through a storytelling lens, making it still captivating and inspirational!
– Nicole Levi, Account Coordinator 

Homegoing by Yaa Gyasi

Homegoing, Yaa Gyasi’s first novel, follows two separated half sisters in Ghana starting in the late 1700’s. One woman remains in Ghana, and one is kidnapped and sold into slavery by the British and lands in the American South. The book follows their lives and the lives and stories of their descendants, generation by generation up until the present day. Breathtaking, heartbreaking and so good! Looking forward to reading her next book, Transcendent Kingdom, next.”
– Alyssa Singer, Vice President

The Fifth Season by  N.K. Jemisin

“I just finished The Fifth Season and I am hooked! It’s an apocalyptic fantasy written by a Black woman with great world-building, a unique and engaging authorial voice, a broad range of representation for groups not often centered in adventure fantasy, and an engaging and thought-provoking plot. This book covers a lot of serious topics, handling them with respect and gravity while maintaining a sense of hope and capturing the resiliency of the human spirit.”
Aileen Andres, Associate Vice President, Digital 

The Poisonwood Bible by Barbara Kingsolver

“The Poisonwood Bible is an epic novel exploring a white missionary’s family experiences in the Belgian Congo that’s on the verge of independence. A jewel of post-colonial literature, the book explores white supremacy on micro and macro-levels, the use of religion as weapon, and the role everyday people play in the rollout of larger historical narratives.”

– Valerie Jean-Charles, Associate Vice President

Between Two Kingdoms by Suleika Jaouad 

Between Two Kingdoms is a heart-wrenching story about what it means to truly live. Author Suleika Jaouad brings you on her journey through and beyond cancer. Centering the questions we all share such as: “who am I?,” ”how do I begin again?,” and “why am I here, now?” Jaouad’s memoir is as relatable as it is soul-enriching.”
-Lindsay Morgenstein, Digital Account Coordinator

Bevelations: Lessons from a Mutha, Auntie, Bestie by Bevy Smith 

“Bevy Smith is a fashion icon, TV personality and lowkey, an amazing self-help guru. Bevelations offers tidbits and tips for folks who are looking for something meatier than your traditional “how to make in America” style self-help book while also managing to be a dynamic portrayal of the ups and downs of following your dreams in the fashion and entertainment industries even when racism, misogynoir, classism and nepotism are against you. The book takes you on a journey from her beginnings in Harlem, NY through to her work as the fashion editor for VIBE magazine and RollingStone, to her current work as a TV and radio personality through her relationship with Andy Cohen. The best part is that Bevy narrates the audiobook herself and her thick, everlasting, Uptown accent is the perfect complement to her story.”
Mia Logan, Vice President

Staff Spotlight: Amanda Ebrahim, Senior Account Executive

We’re back with our next installment of our staff spotlight series! The next interview is with Amanda Ebrahim, a senior account executive in our New York City office. 

 

Christian Hendricks: The firm has really grown since you started three years ago. What has changed and what has stayed the same?

Amanda Ebrahim: I joined Fenton as a social change fellow in 2019, and our fellowship program has grown tremendously since then! It has been very rewarding to see how the program creates and supports a pipeline of communications professionals. We have also pivoted to a remote-forward work environment that provides staff with flexibility and a strong work-life balance. But one thing that has remained constant is Fenton’s commitment to its values and clients.

CH: What are some exciting projects you’ve worked on?

AE: I have had the opportunity to work on so many impactful and fun projects. Some highlights include working with Color Of Change on its criminal justice reform campaigns, providing strategic communications support to the Center for Popular Democracy and its affiliates in battleground states to mobilize voters during the 2020 election, generating media coverage for the New Georgia Project on Black voter turnout during the 2020 Senate races, and helping create a new brand for the Educational Alliance.

CH: Tell us about a favorite Fenton moment.

AE: Last year I had an incredible opportunity to help media train the 2021 CNN Heroes. I worked with Shirley Raines who provides food, clothing and makeup services to people experiencing homelessness in Los Angeles and Dr. Ala Stanford who brought ​​Covid-19 testing to Black and Brown communities in Philadelphia. Meeting all of the Heroes in person and hearing their stories was truly an inspiring moment.

CH: What are you most proud of professionally?

AE: I am so proud that the work I do every day helps create change and, even in a small way, touches the lives of so many people.

CH: What are social causes you care about deeply?

AE: Gun control, criminal justice reform, equitable public education, and guaranteeing Palestinian human rights.

CH: What do you like doing outside of work? 

AE: I picked up roller skating during the pandemic and found a beautiful roller skating community in NYC! We meet once a week and skate together in the park. I also love exploring NYC parks with my dog and binge-watching Netflix.

CH: Any fun summer plans coming up?

AE: I am getting married in the fall, so I will be spending a lot of time wedding planning!

CH: Who are your personal heroes?

AE: My mom! She is the strongest person I know and has supported me in so many ways.

 

Thank you Amanda! 

Taste the Nations | Stories and Recipes In Honor of Caribbean-American Heritage Month

My first memory of love is the smell of braised oxtail permeating our tiny Brooklyn apartment. Stewed oxtail with rice and peas was a delicacy reserved only for Sunday dinners hallmarked by special occasions.

Mom would spend hours in preparation: the chopping of onions, peeling of thyme, cracking of scotch bonnet pepper — brining the meat just so. I knew mom took pride in putting this particular dish together. When I made my way to the kitchen, having followed the trail of hearty fragrance, she would say in Patois, “Give it a likkle taste, Shakie.” And taste I would. “It good, don’t it?” She would ask, her accent getting thicker. Good it was. Better than good. The meat was always tender enough to fall off the bone. I would culminate each dining experience slurping up the gravy to the marrow.

Oxtail, curry chicken, and ackee and salt fish are just a few of the dishes that keep me connected to the homeland my naval string draws from — Jamaica, the land of the Tallawah. A little country but mighty in spirit.

In honor of Caribbean-American Heritage Month, a few of my colleagues and I are sharing recipes for dishes that remind us of home as a small tribute to who we are as island people. Come explore the Caribbean through food and memory.

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Patsy’s Jamaican Oxtail and Rice & Peas 

Shared by Shakirah Hill Taylor, chief digital officer and proud Jamaican-American

What you need:

  • 2.5 lbs oxtails
  • ¼ cup brown sugar or coconut sugar
  • 1 Tablespoon soy sauce
  • 1 Tablespoon Worcestershire Sauce
  • 1 Tablespoon salt
  • 2 teaspoons garlic powder
  • 1 teaspoon black pepper
  • 1 teaspoon all-spice
  • 1 teaspoon browning
  • 2 Tablespoons vegetable oil
  • 1 yellow onion chopped
  • 4 green onions chopped
  • 1 Tablespoon garlic chopped
  • 2 whole carrots chopped
  • 1 scotch bonnet or habanero pepper seeds and membrane removed and chopped
  • 1 cup beef broth
  • 1 Tablespoon ketchup
  • 1 teaspoon dried thyme
  • 2 Tablespoons water
  • 1 Tablespoon cornstarch
  • 1 16 oz can Butter Beans drained

How to prepare:

  1. Rinse oxtails with water and vinegar and pat dry. Cover oxtails with brown sugar, soy sauce, Worcestershire sauce, salt, garlic powder, black pepper, all-spice, and browning and rub into oxtails. For added flavor season and marinade oxtails overnight.
  2. Set Pressure Cooker on High Sauté and once hot, add vegetable oil. Next, add your larger oxtail pieces to the pot, flat side down about ¼ inch apart, and brown on each side.Remove oxtail after browning and place in bowl.
  3. Deglaze your pressure cooker by adding about 2 Tbsp of beef broth to the insert. Take a wooden spoon and deglaze your pot by removing the brown bits at the bottom. Then add your yellow onions, green onions, carrots, garlic, and scotch bonnet pepper. Stir and sauté for about 5 minutes or until the onions have softened.
  4. Add dried thyme, oxtails, remaining beef broth, and ketchup to the pressure cooker insert.Press “Cancel” on your Instant Pot. Cover and cook on high pressure for 45 minutes. Once timer is done, allow pressure cooker to naturally release.
  5. Once all pressure has released, open lid and remove oxtails and vegetables, leaving liquid behind. Turn Pressure Cooker on sauté. Once liquid begins to simmer, create a corn starch slurry by combining corn starch and water to a separate bowl. Stir into simmering liquid. Add drained butter beans into pressure cooker and allow to simmer for about 5 minutes, until liquid is slightly thickened and butterbeans are warmed.
  6. Add oxtails and vegetables back to the pressure cooker. Serve and enjoy

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Sauteed Chickpeas (Boil & Fry Chana) 

Shared by Holly Sookhai, administrative assistant and proud Guyanese-American

 

You might know them as chickpeas or garbanzo beans. Served tossed in a salad, simmered in a soup, or as a base for hummus. But, as a Guyanese American, you are born knowing this protein-packed goodness as “Chana.”

In Guyana, we have a heavy influence on Indian foods. This is because, in the 19th century, the British Empire needed people to work on plantation fields in the Caribbean. So, they brought a workforce from India under a system called indentureship. As a result, my ancestors brought their culture and food to Guyana along with their families. However, they couldn’t always get their hands on the exact ingredients they had in India, so many of their daily recipes were improvised. 

I’m sharing my recipe for Sauteed Chana, or as Guyanese people say, “Boil and Fry Chana” The “boil” in the name originates from the natives once using dried chickpeas that were soaked in water and then boiled to cook. My recipe works great using canned chickpeas, making this appetizing dish easy and quick to make. I promise you’ll be out of the kitchen in 15 minutes or less. It’s also the perfect anytime meal. 

Growing up, I’d eat chana for breakfast, along with a boiled egg. Then, during the start of the pandemic in 2020, it was my go-to midnight snack. Now that I have a baby starting solids and has a palate for flavor, I’ll smash up pieces of chana and serve them to him for dinner. As a bonus, this dish makes an excellent vegetarian meal on days when I choose not to eat meat. Love spicy food, or not? Sauteed Chana is customizable to your heat tolerance.

Ingredients & Measurements for Sauteed Chana: (Serving Size 1 or 2)

  • 1 15 oz can chickpeas (washed and drained — works with any brand)
  • 2 tbsp vegetable oil
  • ½ of green chili (add a whole one for extra spice or omit for a non-spicy version)
  • 1 plum tomato chopped
  • 1 small onion chopped
  •  ½ tsp chopped garlic
  • ½ tsp Paprika
  •   ½ tsp ground cumin powder
  •  ¼ tsp black pepper to taste
  •  Salt to taste
  • A few chopped fresh scallions for garnish

DIRECTIONS:

  1. Heat a pan with 2 tbsp vegetable oil. 
  2. Add tomatoes, onion, and green chili. Cook for about 3 minutes and add the garlic.
  3. Cook for 2 minutes, then add chickpeas, paprika, black pepper, salt, and cumin. 
  4. Stir to combine and let cook for about 6 minutes. 
  5. Toss in green onions & cook for another final minute. Serve hot and enjoy!

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Grann’s History Lesson in a Bowl 

Shared by Valerie Jean-Charles, associate vice president and proud Haitian-American

“Bon kisa m pou m fè kite pou ou?” 

(So, what should I prepare for you?)

This was usually the question my grandmother would ask me before I’d pay her a visit. It was our routine, our go-to. She was asking what dishes to prepare already knowing my answer — a nice, big pot of tchaka. 

Haitian cuisine is one of the richest and diverse in the world, and there’s no better representation of that then tchaka, a hearty and soul-warming meal of beans, pumpkin, dried corn, and salted meat flavored with èpis (a blended mix of green herbs and seasonings). 

While, so many non-Haitians can now — thanks to the beautiful renaissance Haitian cuisine is experiencing on the international stage — easily identify cultural foods like soup joumou (independence day soup) or diri a djon djon (rice cooked with black mushrooms), it is tchaka that stands out to me as a true representation of Haitian identity, mixing within it both West African flavors and Indigenous Taino staples—a story of tragedy, camaraderie and triumph in one meal. 

It’s been years since I’ve tasted my grandmother’s tchaka. An ocean now separates us and, as she currently sits in the twilight of her life, I am overcome with a great deal of gratitude for her. Not just for the meals she cooked, but also for the cultural love and reverence she instilled in me. I am grateful to her for teaching me that cooking isn’t just about eating; it’s also about preserving your heritage and honoring your ancestors. 

Now, I will warn you that Haitian dishes can be quite complex and time intensive. So, to assist you with the preparation of this dish, I’ll link to two of my favorite YouTube instructional videos for the meal here and here

Please ensure you have ample time to cook this. It’s a day’s worth of work, but oh so worth it in the end. 

Happy eating and mèsi grann! 

Ayibobo! 

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Fish Broth 

Shared by Mia Logan, vice president and proud Trinidadian-America

Roughly three weeks before the start of the COVD-19 pandemic reached the DMV area, my stepfather lost his decade-long battle with prostate cancer. His death created a void in my mom’s household for several obvious reasons, but one of the places that it was most acutely felt was the loss of his culinary specialties, especially his fish broth recipes. 

Fish broth is not necessarily indigenous to Trini culture as many different islands across the Caribbean have their own variation of fish soup or fish brof as it’s sometimes called. What makes this particular dish special to me is that I associate it with good times and recovery. When my mom and I first moved to Maryland, our neighborhood was mostly American, with two Trinidadian families on our street, one Grenadian family and an older Guyanese gentleman. By the time my stepfather moved in, all of these families on our street had come together to host block parties, cooler fetes, backyard functions and traditional cookouts almost weekly throughout the warmer months. 

These parties would go on for hours, often starting in the afternoon or early evening and seemingly never-ending. It was not uncommon to see the older folks on my small suburban street hanging out and jamming to soca, dancehall, r&b and even early 2000’s hip hop until four in the morning. And one thing that was consistent, no matter how late we all hung out, no matter how hard they partied, my military parents would be up the next day, fussing at me to help clean, run errands and watch sports. I used to marvel at how they could do it, as even my teenager self couldn’t keep up despite having attended several of these parties since childhood. Whenever I asked them how they managed to be up and about, my stepfather would simply say “get you some fish soup”. 

For twenty years that fish soup was a fixture in my life. Have a cold? Drink some fish soup. Headache? You need some fish soup. Partied too hard for your 21st birthday? “Get you some fish soup”. 

While no one could’ve predicted the impact that the COVID-19 pandemic would have on our lives, every time I would get the sniffles, allergies, or any other anxiety-inducing symptom that I was sure was COVID-19 would bring about a wave of grief knowing that there would be no fish soup. 

Recipe below:

  • 2 lbs of whole snapper (king fish also allowed) 
  • Lime 
  • 12 cups of water or 9 cups of seafood stock 
  • 2 potatoes, peeled and quartered
  • 2 yams peeled and quartered (sweet potatoes also allowed) 
  • 2-3 figs (green bananas) peeled and quartered 
  • 2 sliced carrots
  • .5 lbs okras with stems removed
  • 1 lb of chopped cassava 
  • 3 eddoes 
  • 1 white onion, peeled and sliced
  • 2 stalks of celery
  • 1 ripe tomato 
  • 2 pimento peppers
  • 1 scotch bonnet 
  • Use a little bit of thyme (to taste basically) 
  • Heavy black pepper, salt to test 

Add dumplings 

Green sauce: 

  • 8 bandanya leaves
  • 4 scallions 
  • 5 garlic cloves 

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Trini Doubles

Shared by Adia Adoo, account coordinator and proud Trinidadian-American

Growing up, I had the privilege of visiting Trinidad and Tobago frequently. I have memories of spending multiple summers at my grandparents’ house, the same one my mom and her sisters grew up in Diamond Vale. My little sister and I would attend the same summer camp my mom once attended when she was growing up in Trinidad. After spending hours at the pool, my sister and I would visit a summer camp booth selling classic Trinidadian street foods, including my favorites: doubles and pholourie. 

During my recent trips to Trinidad and Tobago, my family and I would take long walks on the Queen’s Park Savannah in Port of Spain. The Queen’s Park Savannah is one of the biggest roundabouts in the world, with large fields that serve as the main stage for Carnival every year. Street vendors line the area selling all types of street foods, but there will always be a line in front of vendors selling doubles, especially on weekend mornings.

Doubles is a dish consisting of two pieces of flat fried dough with curried chickpeas on top served with chutney, and pholourie consists of fried balls made up of spiced split peas and flour served with chutney or a pepper sauces. As far as chutneys go, my favorites are mango and tamarind chutney because I find that they add a wonderful sweetness to each dish.

Here are great youtube tutorials on how to make each dish:

How To Make Trini Doubles

How To Make Trini Pholourie

As a first-generation American, I always felt the pressure to assimilate into the culture of my peers, but as I got older, I realized that giving into that pressure was a massive disservice to myself. I never fully appreciated the beauty of having Caribbean heritage until I was a teenager. Since my grandfather died five years ago, my family and I visit Trinidad and Tobago every year for Christmas to spend it with my grandmother and my aunt’s family. Every time I go back, my appreciation for Trinidad and Tobago deepens. It has a beautiful landscape with incredible mountains as a constant backdrop, with a culture based around friends, community, food and fun, and I can’t wait to return in a few months!

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Sweet, Sweet T&T: Callaloo and Calypso

Shared by Gibran Caroline Boyce, account executive and proud Trinidadian-American

Caribbean parents notoriously don’t believe in writing down recipes, or even using measuring tools while cooking for that matter. Both of my parents immigrated to the United States from Trinidad and Tobago, and we have grown up eating amazing foods, with every dish passed down through generations, a seeming mixture of science and art, and us kids learning through watching our parents go through the motions over and over again. My Dad’s curry shrimp with potatoes and chickpeas are a family hit, especially when he makes the roti sides to go with it called “Buss up Shut,” that is akin to beaten torn-up pita bread. However, I continue to love the taste of one special recipe that my Mom makes.

Callaloo is a delectable Trinidadian dish (other Caribbean countries make it as well but each with their own changes to the ingredients), that seems so complex despite the fact that it has very few ingredients — spinach, okra, coconut milk, crab, and hot peppers. This Callaloo recipe is one such family ritual that has endeared over the years without a recipe. Relocation to America has meant the base dish being made from easily accessible spinach, rather than “callaloo bush” that is local in the Caribbean. Their similarity is that they are both rich-green leafy plants that are probably chuck-filled with iron, and parents learned to cloak it in this amazing dish loved by kids who might never eat it if just steamed.

This recipe was vetted and approved by mom herself, as the instructions are best with the videos that are now available online from local chefs. To make your meal extra special, we use king crab claws and legs that provide plenty of meat and decadence, though the local custom is to use “blue crabs” — a particularly small crustacean that is also difficult to source in the U.S. My most special childhood memories that weren’t tied to their wide-ranging tasty foods, revolve around singing and dancing to Calypso music, driving hours to attend Caribana (Caribbean style Carnival in Toronto), and picking up Trini slang and jokes over the years. As a first-generation American, I am eternally grateful for the life my parents have given me in America. But I am equally proud and appreciative of them for raising my siblings and me to be proudly Trini 2 De Bone.

Reflections on National Immigrant Heritage Month

In honor of National Immigrant Heritage Month, Fenton Chief Campaigns Officer Erik Olvera shares his family’s immigration journey. 

We used to wait every afternoon to watch my grandfather, who we called Papi, emerge from Central California’s fields.

His arms were thick. Hands calloused. Face always tired. Decades as a farmworker picking fruit and vegetables for other people to eat does that to a person.

Papi didn’t have more than an eighth-grade education, but he had the ambition to end the cycle of poverty that had wrapped itself around him his whole life and the grit to alter the future for his kids, grandkids and great-grandkids.

He and my grandmother, who we called Mamá Lena, were raised in a small village outside Monterrey, Nuevo León, which is located near Northern Mexico, roughly 170 miles southwest of the Texas border.

The way Mamá Lena used to tell the story, my grandfather was very poor, but she didn’t let that stop her from falling in love with him, even if her father — who was a combination of village mayor, judge and sheriff — stood against their relationship, especially after they announced they wanted to get married.

They were in love, something that endured throughout their life, even as they lived tiny, rented old houses with leaky roofs, spent Christmases with few gifts, struggled to put food on their table and followed the seasons across the United States as migrant farmworkers.

My father was their first child to arrive in the 1940s. Six other children would follow. But my grandparents would bury two of them — a boy and a girl — who died of diphtheria before they were old enough to learn the alphabet or how to count.

My dad used to share stories with my brother, sister and me about how his siblings spent their childhood helping their parents pick cotton in Alabama, peaches in Georgia, apples in Washington.

They eventually settled in Central California, where I was raised and where they continued working in the fields and getting paid no more than a few dollars an hour throughout their lives, scraping by paycheck to paycheck.

 

Fenton Chief Campaigns Officer Erik Olvera with his grandfather in 1978.

As a kid, I remember Papi, dad and my uncles leaving well before sunrise every morning to go into the fields, while my siblings, cousins and I would escape into art, books, math and writing while waiting for them to return.

My brother was the mechanical one. My sister was the booky one. And I was the creative one, who they encouraged to write and tell stories, knowing that tapping into what I was drawn to would be my path out of the only type of life they had known.

I was far too young to know the meaning of “sacrifice” or that my opportunities would be built on the backs of my grandparents, who never owned their own home or saw an end to their poverty in their lifetime.

What I remember is them instilling in me, my siblings and cousins the values of working hard and believing big, especially when others doubted that the descendants of poor immigrants could ever be successful.

It’s because of my grandparents that I started my communications career nearly three decades ago as an immigrant rights journalist, even going undercover as a farmworker for six months in the same California region where they spent season after season. 

Because of them, their descendants include a healthcare professional at a leading hospital, a marketing expert for a major retail chain, a Silicon Valley data scientist, a University of California, Berkeley lecturer and me, a communications executive at Fenton.

I often wonder if my grandparents, who passed away decades ago, would be proud of us and the lives they helped build by crossing over from Mexico.

I’ll never truly know for sure, but one thing is certain: my grandparents’ drive pushes me every day.

And for that, I will always be grateful.

Juneteenth Messaging Guide

During the increased visibility of the Black Lives Matter movement, several progressive advocacy groups, nonprofits and organizations began recognizing Juneteenth as a holiday, despite decades of celebration by Black communities around the country, specifically in Galveston, Texas, where Juneteenth originated. Last year, President Biden officially made June 19 a federal holiday, making it the first time Juneteenth has been recognized on a national level. 

Given Fenton’s work with clients who have a sharp focus on diversity, equity, and inclusion, the agency’s Black Employee Resource Group has developed this handy messaging guide to help bring clarity to your messaging and ensure you’re able to commemorate the holiday online in an authentic, respectful and strategic way. 

If your organization focuses on organizing, mobilizing or interacting with Black audiences, we recommend:

  • Encouraging them to make the connections between the history of Juneteenth as a day of liberation and subsequent celebration. If possible, be sure to include a call out to Juneteenth’s Southern roots, especially its connection to descendants of enslaved Black people in Texas.
  • Taking a celebratory, joyful, or hopeful tone in your messaging. In a post-George Floyd -Breonna Taylor era, Juneteenth has evolved into a holiday that some organizations like to use a way to educate allies and organizations about the history and role that slavery has played in shaping the systemic inequality Black communities face today.  If  the client that you are working with has decided to make this a political and social awareness moment for themselves, we’d advise they still explore themes of joy and hope as driving forces of change.. Some ways that Black communities have celebrated Juneteenth in the past include:
    • Parades, festivals, jubilees and pop-up events
    • Hosting cookouts, bar-be-ques and family gatherings 
    • Pageants and rodeos 
    • Drum circles, concerts and musical/theater performances 

 

If your organization focuses on racial justice, equity, diversity or inclusion for all communities, we recommend:

  • Highlighting Juneteenth as a day of liberation for Black Americans, AND calling out the historical significance of the holiday. One way to take your post a step further is to acknowledge how post-slavery, Black Americans continue to fight for liberation and make the connection between this work and the work that your organization is doing. 
  • Including a mention of Juneteenth’s Southern roots, especially its connection to descendants of enslaved Black people in Texas.
    • Note: The National Museum of African-American History and Culture has this handy write-up on the history of Juneteenth. 
  • Using your Juneteenth messaging as a call to action, especially for non-Black POC and allies to participate in. As a note: many people also see Juneteenth as a much deserved day of rest and reflection for the Black community.
  • If your organization is planning to commemorate Juneteenth with a day of action, service or reflection, feel free to share your social media content. 

 

If your organization does not have a specific focus on issues related to racial or social justice, we recommend: 

  • Acknowledging the history of the holiday and highlighting the fact that 2022 is the first year that many companies and organizations can celebrate it as a federal holiday. 
    • Note: if your offices are closed for the holiday, highlight that as well. 
  • Keeping the tone of your posts neutral or reflective. Keep in mind that Juneteenth is not a moment for corporations or organizations to tout DEI facts or shift the focus to their commitment to diversity and equity. Additionally, while clients can celebrate Juneteenth, it’s best to come off as thoughtful and considerate of what this holiday means to millions of Black Americans, especially those who are the descendants of enslaved people. Sometimes attempts to sound jubilant about the holiday itself can come off as glib or disrespectful to the origins of the holiday. 
  • Avoid using Juneteenth as a way to sell or promote any products, programs or services your client offers as a specific tie-in. For example, if your client is running an incubator to increase the number of Black people in tech, do not use Juneteenth as a way to promote your upcoming cohort or talk about the impact of this work on Black communities today.

 

We hope this guide has been helpful!

Pride Month 2022: The Struggle Continues

Today marks the first day of Pride Month. Already, brands and politicians have festooned their social media pages with rainbows and have earmarked a boatload of advertising dollars to signal their support for the LGBTQ+ community.

In many ways, this is a sign of tremendous progress. Just 60 years ago, every state in the union had anti-sodomy on the books that effectively criminalized same-sex relationships. Moreover, gender non-conforming people were subject to a myriad of legal and social restrictions that made it virtually impossible to live openly.

However, in other ways , these corporate expressions of Pride obfuscate both the tremendous work that remains to be done and the risks that threaten the rights for which we fought tirelessly. For example:

  • There is currently no federal anti-discrimination law protecting LGBTQ+ people from being fired or evicted because of their identity. The Equality Act, which would provide explicit and non-discrimination protections, has stalled in Congress for years.
  • Trans and gender non-conforming people have been subject to an increasing stream of violence. In 2022 alone, at least 14 transgender people have been shot or killed by other violent means.
  • The radical conservative majority on the Supreme Court could take back our rights in a variety of ways. The recent leak of the Supreme Court opinion overturning Roe v. Wade takes aim at the reasoning underpinning Obergefell, the landmark decision that made marriage equality the law of the land.
  • More than 30,000 people per year continue to be infected with HIV due to the lack of access to effective prevention methods like PrEP and TaSP.
  • An onslaught of bills passed in conservative state legislatures from Texas to Florida have sought to antagonize and marginalize queer kids. These bills are particularly dangerous when taking into account that more than 45% of LGBTQ youth seriously considered suicde in the past year.

These challenges will not go unanswered. Activists, foundations, and advocacy organizations around the country are mobilizing to meet this pivotal moment. If you are looking to show support for queer people this Pride Month, consider supporting the below organizations instead of buying those rainbow Oreos (that taste gross anyway).

  • The Trevor Project – The Trevor Project is the nation’s leading organization dedicated to promoting mental health and fighting LGBTQ+ youth suicide. They administer lifesaving help-line and online chat system where queer kids can talk to a counselor at any time, day or night. In addition to its direct services, the group’s advocacy efforts were pivot to the federal enactment of the 9-8-8 Lifeline, the new three-digit dialing code that routs people directly to the National Suicide Prevention Hotline. The program will be available to everyone across the United States starting on July 16, 2022.
  • The Gill Foundation – The Gill Foundation is an important grant making foundation that funds grassroots organization across the country fighting for full equality for full equality for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people. They help to fund organizations that tell stories, educate the public, conduct important research, and advance rights through the legal system.
  • PrEP4All – PrEP4ll’s mission is to increase access to lifesaving HIV treatment and prevention medication. The initiative was founded in 2018 in response to price gouging by pharma-giant Gilead of Pre-Exposure Prophylaxis (PrEP), a pill that is more than 99 percent effective at preventing HIV transmission when taken daily. The organization’s work has since expanded to include advocacy for global access to Hepatitis-C medication and COVID-19 vaccines.
  • The Marsha P. Johnson Institute (MPJI) – Named after the notable trans activist Marsha P. Johnson, the Institute is dedicated to advancing and protecting the rights of Black trans people. They administer a number of grants for organizers, artists, and non-profits who promote the collective power of black trans people and reclaim their relationship to the wider movement’s legacy.

Fenton is recommitting itself to the struggle for rights and dignity for all sexual and gender identities this Pride Month. Prism, our new queer employee resource group, will be hosting workshops, speakers, and educational initiatives that increase awareness of key LGBTQ+ issues and focus on ways our staff can make a difference.

Introducing Fenton’s New AAPI Affinity Group

Throughout May, the country has celebrated AAPI Heritage Month by recognizing generations of Asians and Pacific Islanders who have made immeasurable contributions to society and continue to shape our future. From activists and artists to policymakers and politicians, Asian Americans and Pacific Islanders have left an indelible mark as changemakers.

We’re closing out the month of celebration by taking a look at our newly established AAPI affinity group. Helmed by Alex Chen, Nhu Nguyen, Ujala Sehgal, and Kim Truong, the group promotes community and solidarity between AAPI-identifying staff at Fenton. To celebrate APAHM, the affinity group published its reading recommendations from AAPI authors and shared information on important AAPI figures in American history with their colleagues (see the interview below for a sampling of leaders the group has spotlighted).

We spoke with Alex Chen, Account Director based in our San Francisco office, to learn more about what we can expect from Fenton’s AAPI affinity group and what inspired him to take on a leadership role. 

Emilie Hu (EH): Can you tell us how the affinity group came to be?

Alex Chen (AC): Over the past few years, there has been a growing contingent of Asian staff members at Fenton; we wanted to create a safe and collaborative space for these staff members, foster a greater sense of community, and share resources for the entire firm to grow as professionals and allies.

EH: What inspired you to take on a leadership role?

AC: My racial and cultural identity is a big part of who I am, and as a Taiwanese American, something that I’ve become more and more proud of as I’ve gotten older (and hopefully wiser). I know that the Asian American experience in this country is not something that’s widely understood in the mainstream consciousness and hope to contribute to a culture of collective sharing and learning at Fenton so that we can all increase our capacity to empathize with others and celebrate the identities of our peers.

EH: How have you celebrated AAPI history month so far? 

AC: Throughout the month, our AAPI Affinity Group members have been highlighting prominent and historically significant AAPI activists throughout history in our all-staff Slack channel to inspire and raise awareness about those who have dedicated their lives to advancing justice. Our latest spotlight featured AAPI athlete Schuyler Bailar, the first openly transgender NCAA Division I swimmer, and his advocacy work on behalf of LGBTQIA+ and Asian American athletes. We also celebrated Haunani-Kay Trask, an indigenous Hawaiian activist, poet and scholar who dedicated her life to advocating for Hawai’i’s independence. I’d also recommend following the Instagram account @17.21women, which shines a light on Asian women activists, politicians, artists, musicians and other resisters of the status quo, many of whom are lesser-known and not taught about in classrooms or celebrated in media.

EH: What are some of the upcoming events, programs or goals that you have for the group?

AC: We hope as a group to increase our staff’s collective understanding of different experiences and cultures — that’s always a good thing and will help all of us grow as not just professionals, but people. I think being Asian in America comes with its own unique challenges that aren’t necessarily reflected in the experiences of others and that the challenges we face may not be as apparent to others who aren’t experiencing them first hand, so we wanted to create a safe space to have that dialogue and share our own experiences with our peers. Even then, among our Asian staff members, we only represent a small segment of the AAPI experience, and it’s important to acknowledge that to ourselves — increasing our capacity for empathy is always going to be a continuous and ongoing process.

EH: How has your identity impacted the work/projects you pursue at Fenton?

AC: During my time at Fenton, I’ve gotten the chance to work with Asian Americans Advancing Justice-Asian Law Caucus, helping with media relations in support of affirmative action around the Supreme Court case that challenged the use of affirmative action in admissions at Harvard and other higher ed institutions. It’s also been extremely moving to see the work of the Stop AAPI Hate team and their efforts to raise awareness across the country of the rise in racism faced by the AAPI community during the pandemic, and am proud to call them my colleagues. Overall, my identity has driven me to pursue a career in social change, which is why I came to Fenton in the first place.

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