Account Director, Digital | DC
Kim is passionate about leveraging digital and media tools for social change, and she supports clients in the health tech, CSR, and racial justice spaces. As a project manager, Kim manages teams both large and small to craft targeted strategies and thought-provoking campaigns, and in her day-to-day work, Kim plans, executes and analyzes a variety of online tactics, from organic and paid social media campaigns to email list marketing and website management. She has experience building digital strategies and platforms from scratch, as well as monitoring and optimizing existing channels to deliver greater value to Fenton’s clients. In the last year, she managed a team of Fenton’s earned media specialists to secure over 70 media hits for a national rally, led the integration of earned and digital strategy for a health technology client, and executed a conference engagement strategy for her global health client, ensuring they had the strongest presence both online and onsite at one of the world’s premier youth leadership fora.
Kim graduated cum laude, and holds an Honors Bachelor’s degree in Public Health from American University. She speaks fluent English, Vietnamese and French, and is learning Spanish. In her free time, she writes creative nonfiction; her essays and stories have appeared in The Bright Magazine and Upworthy.