Services
Driven by goals rather than tactics, we deploy integrated communications to create winning social change campaigns and brands.
Advertising
Advertising
As part of our integrated, surround-sound approach to campaigning, we leverage paid media to gain momentum. From online ad programs to traditional billboards, we reach diverse audiences by developing eye-catching, persuasive ads to change perspectives, spark action and drive results.
Creative
Creative
Our team of in-house creative talent and roster of expert consultants develop powerful and compelling designed content, including original videos, innovative design, print materials and distinctive branding. Our creative content is informed by research, using audience insights to move the needle.
Digital
Digital
Our team of content strategists, media planners and user experience experts utilize digital strategies to create and implement award-winning online campaigns. From mobilizing voters to show up during an election to raising the profile of a brand's corporate social good efforts, we use the power of digital media to effect positive and sustainable change. We make an impact by targeting audiences with highly effective content that speaks to their concerns as well as in their language. Fenton’s digital practice spans building email programs, creating omni-channel digital advertising campaigns, developing websites and apps, developing social media strategies and organizing digital communities. We marry art and science to change narratives, educate the public and provide support for political campaigns up and down the ballot.
Strategy & Implementation
Strategy & Implementation
We create and implement integrated strategic communications plans that help organizations and companies meet their missions and achieve their goals. Bringing the best potential of news media, social, digital and creative design together, our strategies are designed and tailored for each client’s unique needs and perspectives. We analyze each potential tactic with goals in mind, creating winning campaigns for a diverse range of projects.
Training
Training
We coach and train our clients on the tools and skills they need to level up their communications programs and delivery. We lead engaging, interactive training sessions to help executives and teams build confidence and expertise in media relations, public speaking, strategic messaging, digital tools, advocacy and so much more. Our history of offering capacity building for grassroots advocates has helped to power movements and win elections.
Messaging
Messaging
Words are powerful. Our strategists understand the science and art of message development, and use audience analysis, issue landscapes and other research to inform campaigns and messages that are designed to win. We create clear, concise and compelling messaging that meets people where they are to create engagement and action.
Thought Leadership
Thought Leadership
Leadership and influence are critical drivers of social change. From drafting and placing op-eds, to speechwriting, to finding keynote and panel speaking opportunities, we ensure influential corporate, political and nonprofit voices reach the right audiences at the right time.
Media Relations
Media Relations
Fenton is the industry expert in using media relations to create social change because we are strategists, not publicists. Our expertise includes multicultural and multilingual media. We conceptualize and execute media strategies that illuminate the expertise of our clients, the voices of people whose rights we’re fighting for, and the programs that make a difference on the ground in all kinds of media outlets.
Branding & Brand Positioning
Branding & Brand Positioning
We believe brands should be meaningful, powerful and memorable. Our team creates mission-driven brand platforms for new organizations and refreshes these brands when organizations have outgrown them. We offer naming, visual identity, narratives, messaging and more to capture the essence of each unique organization.
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