Applying the Principles of Kwanzaa to Advance Economic Justice

In an op-ed in TheGrio, Donté Donald, vice president at Fenton Communications, makes the case that Kwanzaa is more important now than ever to recognize the strength of Black communities despite systemic pressures meant to break us, particularly in our economic system and the racial wealth gap. He shows that despite great challenges, Black people have made significant strides and highlights the role of Community Development Financial Institutions (CDFIs) in advancing economic opportunity for Black communities.

This article originally appeared in TheGrio.

From December 26 to January 1, many Black families across the United States will celebrate Kwanzaa, which means “first fruits” in Swahili or the agricultural harvest festivals that are found throughout Africa. Growing up, my family didn’t celebrate Kwanzaa, or many holidays for that matter. But over time and especially in the last few years through my work with Black-led nonprofits, foundations, and advocacy organizations, I have come to understand its importance as a way to recognize the strength of Black communities despite systemic pressures meant to break us.

Stemming from the Black Power Movement and founded in 1966 by educator and activist Maulanga Karenga, Kwanzaa is a moment to honor Black people, celebrate our contributions, heritage, and culture, while acknowledging our shared struggles and our unwavering efforts to overcome them. The holiday encourages people to honor seven principles: Umoja (unity), Kujichagulia (self-determination), Ujima (collective work and responsibility), Ujamaa (cooperative economics), Nia (purpose), (Kuumba) creativity and (Imani) faith.

Nearly 60 years since its creation the meaning and importance of Kwanzaa continue to resonate. Despite achieving significant progress, Black communities continue to combat systems of oppression, institutional racism, and systemic inequities. These inequities may be most apparent in the racial wealth gap.

As a result of centuries of systemic oppression in housing, our education systems and labor force, and insufficient access to capital and other business opportunities, Black people have faced significant barriers building wealth. In 2022, the typical white family had about six times as much wealth as the typical Black family. This is not just a problem for Black communities, but the entire economy. Over the last 20 years, the racial wealth gap has cost the US economy about $16 trillion. 

Yet, despite great challenges, Black people have made significant strides and demonstrated the power of community development efforts in the face of oppression. The example of Black Wall Street comes to mind. In the early 1900s, the all-Black Greenwood community in Tulsa, Oklahoma – like many other Black communities across the South and Midwest during that time – developed their own stores, banks, schools, hotels, newspapers, and a hospital. Despite political limitations through Jim Crow laws and the threat of physical violence, Greenwood thrived — with every dollar circulating through the community 50 times before leaving — and became one of the country’s most prosperous communities before it was demolished by a racist mob in the 1921 Tulsa Race massacre. The massacre killed hundreds of people and destroyed years of Black success and wealth-building.

Black Wall Street demonstrated the power and effectiveness of Black people working together to grow their community, which reflects the fourth principle of Kwanzaa, Ujamaa (cooperative economics). What’s clear from this example and others is that when Black people have the freedom to use their agency to build power and create opportunity, Black communities and other communities of color can and do thrive. What’s also clear is that the United States owes these communities great recompense to right its historic wrongs against them. 

Read the full piece in TheGrio.

What We Learned from the United Justice Coalition UJC Summit 2023

On Friday, December 1, the United Justice Coalition (UJC) held its second annual summit at the Javits Center in Manhattan. UJC aims to raise awareness around key social justice issues, especially related to criminal justice reform, systemic racism, and racial injustice across America. Given UJC’s commitment to amplifying critical issues, leveraging support for on-the-ground advocacy and social justice organizations, and advancing just legislation and policies, I was eager to meet like-minded individuals and subject matter experts in an issue area often plagued by stigma and misconceptions. A few notable panelists and moderators at the Summit included radio luminary Charlamagne Tha God, CNN Chief Legal Analyst Laura Coates, Grammy-nominated recording artist Fat Joe, award-winning journalist Soledad O’Brien, award-winning commentator and lawyer Angela Rye and New York Attorney General Letitia James.

Our system wrongfully convicts Black and brown people at disproportionate rates. We must enable them and their loved ones to thrive during and after sentencing. We can do this by bringing their stories to light in their own words and seeing their humanity; using asset-based framing (defining people by their assets and aspirations before noting the challenges and deficits they face) and amplifying the voices of advocates, organizations, and incarcerated individuals, letting them know they are heard and that they are not fighting alone.

Wanting to be a better communicator on criminal justice reform and the impact of incarceration on communities of color, I took away the following key ideas from the UJC Summit on how communicators can support social justice organizations and activists in 2024:

  • To stop the cycle of wrongful convictions, incarceration, and adverse police interactions, we have to speak out against it, build support networks for those impacted, and pass policies that can end it. The lack of needed resources and mental, emotional, and financial support networks can lead people to re-offend and end up in prison or their loved ones also offending. Communicators must elevate programs and experts in the media to ensure those impacted can find alternatives and more sustainable solutions, while also raising awareness about the issues they face to help bolster systematic and policy change. Communicators should work closely with criminal justice organizations and activists who deeply understand and operate in this space to build out community resources that reinforce the urgent need for solutions for families impacted by the criminal justice system.

  • Meet people where they are; do not dehumanize them. When interacting with currently or recently incarcerated people and their loved ones, approach them with trauma-informed care and patience. They often face a series of high-trauma situations as a result of police and prison interactions, and it may take time and extra understanding to build trust and provide a lasting safety net. By using messaging techniques that center on their humanity, such as asset-based framing, we can encourage a comprehensive narrative shift.

  • Engage in fair discourse and uplift the voices of the unheard. When discourse is nurtured, encouraged and fostered within the bounds of safe environments, it can create an increased understanding of humanity and build connections between people who might otherwise seem to have nothing in common. But when that necessary discourse is stifled, it can create real harm. In the case of incarceration and adverse police interactions, it can slow progress toward systematic and policy change. Keep encouraging the hard, but necessary, conversations – and center the voices of experts and those most directly impacted by criminal injustice.

  • We have “miles to go before we sleep.” Change will not happen overnight. Mass incarceration, wrongful convictions, police brutality and the like have ravaged communities of color for centuries. While the process can at times feel daunting, there is a community of people ready to uplift anyone who has been broken, not just by adverse policing itself, but by the system and environments that have allowed it to flourish.

Our work matters; remaining committed to amplifying these voices and living by these values matters. We may have “miles to go,” before we see change, but it is a path worth walking in solidarity, together.