Reflections On Jewish-American Heritage Month

In honor of Jewish American Heritage Month, Associate Vice President Susannah Rosenblatt wrote about what Judaism means to her family and how she is passing down traditions to her two sons.

I am the child of an interfaith marriage. My dad’s family is Jewish, from the Bronx by way of Romania and Yonkers. Growing up, the kids played stickball in the street and he and my uncle saved a jar of dirt from the old Polo Grounds baseball stadium where the New York Giants played. My mother’s family was Methodist, from the farms and factories of the Carolinas, where they went to church every Sunday and grew tomatoes in the summertime.

In my family, two cultures meant a smorgasbord of family rituals — lighting the menorah for Hanukkah and traveling to Nana’s house for Santa Claus to find us on Christmas morning. My parents never pressured me to choose a faith tradition. As a result, I’m a little bit of everything, observing the unique combination of holidays that were meaningful to my family. And my husband grew up interfaith like me, and finds comfort in the Hebrew prayers he sang when he was small.

Now, as a mom to two boys, I create the meaning and magic of custom and belief. I want my sons to recognize and be proud of the generations who came before.

I never went to Hebrew school, never had a bat mitzvah. I studied biblical Hebrew in college to try to fill in the gaps. I’ve always been drawn to stories of the Holocaust, and traveled to the chilling spot at Auschwitz where the train tracks simply stop — the end of the line.

I want my children to understand they are part Jewish, to know the music of ancient words and ideas, to be proud of ancestors who persevered in the face of persecution, to fight against hate. Yet as a largely secular person, I don’t want this teaching to feel forced or fake.

PJ Library offered the perfect opportunity to cultivate an important cultural connection in my toddler and second grader. Free, Jewish-themed age-appropriate kids books arrive every month. My older son has learned a Yiddish word or two and explored the Passover story leading up to our family seder. My younger son chews on colorful board books illustrated with cheerful forest animals baking hamantaschen for Purim. They’re learning, in their own way as we snuggle at bedtime, what it means to be Jewish. I’m learning right beside them.

One discovery: There’s no right way to be Jewish. What I am certain of is the Jewish values —the human values, really —I hope to instill in their hearts. A love of learning, curiosity and inquiry; a desire for justice, or tikkun olam in Hebrew, to heal the world. Open-mindedness and respect for the worth and dignity of all; gratitude and practicing peace.

Those are the values I work toward at Fenton, and endeavor to embody every day. Together, one page at a time, my boys and I are growing together. For that precious gift, I offer the Hebrew word for thank you that I conveniently picked up from my two-year-old’s board book of the same name: todah.

Staff Spotlight: Danielle Schlanger, Vice President

This month, Fenton kicks off its new staff spotlight series where we profile members of our outstanding team. The first interview is with Danielle Schlanger, a vice president in our New York City office. 

 

Christian Hendricks: What have been some of the exciting projects you’ve worked on over the past two years?

Danielle Schlanger: There have been so many. A (very) incomplete list includes: working with the Democratic Party of Wisconsin during the 2020 presidential election to flip Wisconsin blue, partnering with the St. Louis County Department of Public Health to increase COVID-19 vaccination rates, and helping Human Rights Watch advocate for a commission to study reparations for slavery. 

CH: What’s your favorite part about working at Fenton? 

DS: Definitely the people. It’s a privilege to work alongside such talented and passionate colleagues. I learn from them every day. 

CH: What are a few social causes you care about deeply? 

DS: We desperately need more affordable housing, both here in New York City and around the country. The organ donation system is so deeply broken. And we’re not doing enough to address environmental racism and ensure everyone has access to the basics (clean air, potable water, and toxin-free land, to name a few). There’s a lot of work to do! 

CH: As a vice president at the firm, what skills do you think are the most important for succeeding in this career? 

DS: Being solutions-oriented is a big part of this job. So is being organized. And it’s an absolute must to be able to triage quickly and act decisively. 

CH: What’s the best career or life advice you’ve ever been given? 

DS: Your race, your pace. 

CH: What do you like doing outside of work? 

DS: I spend a lot of time biking, playing tennis, and exploring different parts of Brooklyn. During the pandemic, I’ve tried to write more as a creative outlet. And I’m always reading. 

CH: What book are you reading right now? 

DS: I recently finished Both/And, Huma Abedin’s memoir, which was excellent. I’m now on to The Palace Papers — Tina Brown is masterful at what she does. 

CH: What’s your favorite spot in Brooklyn? 

DS: It’s impossible to choose just one! Shelsky’s for bagels, Sunday in Brooklyn for brunch, Henry Public for burgers, Brooklyn Bridge Park for the views. 

 

Thank you Danielle! 

 

Motherhood & Activism: A Note From a Mom Demanding Action

“Making the decision to have a child — it’s momentous. It is to decide forever to have your heart go walking around outside your body.”  – Elizabeth Stone

My son Colin was 6 weeks old when we went to look at daycares. As we approached the door, I saw a sign that said firearms are not allowed inside the facility. I asked the daycare’s director if guns were an issue here, and was told it’s New York State law to post that sign. My heart sank at the reality of the world I was sending my child into.

I didn’t grow up in a world of school shootings. At the time of the Columbine shooting, I was in college. I remember the absolute shock that someone would bring a gun into a school. An entire generation has grown up with routine active shooter drills. According to Everytown for Gun Safety, there have been 55 incidents of gunfire on school grounds in 2022. It’s only May.

To become a mother is to make a promise to your children: to keep them safe. After the shooting in Parkland that left 17 people dead, I decided enough was enough. Gun violence is now the leading cause of death in children and adolescents. Our kids are only as safe as their surroundings. The thought of one day sending my child to school and never seeing him again terrified me, and motivated me to attend my first local Moms Demand Action for Gun Sense in America meeting. After the meeting, I introduced myself to the volunteers who lead the group. I told them I would love to help with any graphic design needs they may have. Next thing I knew, I was knocking on doors for candidates who had gun violence on the forefront of their agenda. All that work paid off. We won a gun sense majority in New York and a week later, I gave birth to my son Garrett.

Being a mom is at the heart of my activism. When I went up to Albany for Lobby Day, I was pumping between meetings with elected officials asking them to support sensible gun legislation. A Zoom call to organize and mobilize wouldn’t be a call without stopping to say hello to the kids who want to be on mama’s lap. I have met the most incredible group of women doing this work. We have become a family. We bring our kids to events and rallies so they can play together while we work. We support one another through hard times, and are the ultimate hype women if one of us doubts what we are capable of.

This Mother’s Day, I celebrate my fellow Moms. I also hold a space for the mothers I have met who have lost a child to this epidemic. For Shenee, to remember her son Kedrick; for Indiana, to remember her son Malik; for Linda, to remember her son Scott; for Jacqueline, to remember her daughter Kyra; for Stephanie, to remember her son Andre; for any mother whose child was taken from them by gun violence. Their memories will forever live on because their mothers have turned their unspeakable pain into power. These women endlessly inspire me to keep going. 

We don’t have to live like this. We don’t have to die like this. Text READY to 64433 to join the millions of mothers and others who are fighting back against the gun lobby’s dangerous agenda.

Strategic Communications Can Help Defend Reproductive Rights – Here’s How.

The past decade has brought unparalleled challenges to the state of sexual and reproductive health care access and rights. If McKenzie Scott’s unprecedented $275 million dollar donation to Planned Parenthood and its affiliates indicates anything, it’s that the fight for reproductive freedom remains critically pressing. With Texas’ S.B. 8 – a 6-week abortion ban and abortion bounty hunter law — and other states like Idaho following suit, state politicians are relentlessly chipping away at people’s constitutional right to abortion access. 

via Reproductive Freedom Leadership Council

Now, the Supreme Court is reviewing one such 2018 Mississippi law — a direct challenge to Roe v. Wade that could decimate the limited abortion access in this country as we know it. While Ketanji Brown Jackson’s confirmation to the U.S. Supreme Court is significant and historic, the current ideological bend of our nation’s highest court is unsettling. All signs point to the Supreme Court unraveling Roe as soon as this summer. 

It’s time to sound the alarm. Integrated communications strategies can tap into the cultural currents, and turn the tide on defending people’s health and rights. Our strategists have been fighting alongside leading organizations, and we’ve collected some insights on how to use communications for enacting change.

People First. Human-centered storytelling personalizes the true impact of harmful policies such as abortion bans. Spotlighting the faces and voices of abortion patients connects audiences to the lived experiences of real people, emphasizing the urgency to preserve abortion access. Elevating narratives that bring personal decisions, dire consequences and health risks face-to-face with political interference illustrates the urgency of reproductive freedom. 

Make It Emotional. The reproductive rights and justice movements must find the most effective messages that move audiences and stakeholders in the direction of good policies. While anti-abortion proponents leverage visceral, medically inaccurate descriptions about abortion that makes their messaging pithy and digestible, our movement struggles to find messaging that is emotional, easy-to-understand, nuanced and tailored for different audiences and campaign targets. 

Maximize Media Opportunities. Whether it’s normalizing abortion in pop culture or leveraging different stakeholders like state legislators, our movement must continue to find new media opportunities to drive the narrative around reproductive freedom. For example, in partnership with the State Innovation Exchange (SiX), Fenton deepened its Reproductive Freedom Leadership Council’s bench of spokespeople and raised attention to the largest showing of state legislators ever in support of legal abortion. Part of this effort included the genesis of media opportunities for lawmakers on the bench to gain exposure to new, engaged audiences. 

Get The Media To Get It Right. Journalists too often repeat the same, medically inaccurate terms from anti-abortion proponents that mislead patients and perpetuate misinformation. For example, abortions later in pregnancy have been misconstrued and the science ignored in service of the anti-abortion narrative. Communications professionals must continue to correct the record with science-based, medically accurate terms when backgrounding reporters covering abortion and reproductive health care. 

Make It Surround-Sound With Ads. In a digital landscape that is increasingly pay-to-play, digital ads offer the opportunity for a variety of campaigns to augment their messaging through a “surround-sound” approach. Ad campaigns can persuade voters to elect candidates up and down the ballot who are committed to protecting reproductive health and rights. Ads can be costly for smaller, grassroots organizations but the investment in a small ad campaign can return dividends both in impact, by encouraging constituents to take action in favor of reproductive freedom – and organizationally, by helping to increase donations. 

Put Pressure On Platforms. Powerful platforms like Facebook and Google have a role to play in ensuring that people are getting medically accurate information. Similar to efforts to address vaccine misinformation, reproductive health must be treated similarly. Whether that means fact-checking ads or closing loopholes that allow opponents to skew the facts, these platforms can do better. Keeping the pressure on them, and calling out every incident is key to keeping the information ecosystem clean. 

While there are some bright spots for the advancement and expansion of sexual and reproductive health care at the state and federal level, the rollbacks to abortion access impact millions of women of reproductive age right now. Being able to communicate our stories, values, and advocacy about abortion access in a strategic way can be powerful to changing minds, driving policy and defending our rights. 

Fenton is ready to work with your team to fight for change. Get in touch with us.

Pay Equity

When I began my career in earnest a little more than 12 years ago, I didn’t know about income inequity and its overwhelming impact on women — particularly for Black, Latina, Indigenous and AAPI women. Conversations about pay parity for women were seen as fringe and salary discussions among peers were regarded as taboo.

Though unable to put language to the chasm between my work ethic and the earnings on my paycheck, I could feel and would later learn to articulate the strain of ever-demanding workloads while not having enough money to make ends meet. Something was amiss and it took one call from a recruiter to illuminate the tension I was experiencing.

During one of my first big career jumps a recruiter informed me that, according to market research at the time, I was being woefully underpaid in my role. To make matters worse, I discovered that a white man in a position below mine was earning twice as much money for less work. The revelation of being underpaid lit an indestructible fire within me. In time, I would learn to find my voice and advocate for salaries commensurate with my education, skillset, and experience.

Sadly, my story is pervasive, going beyond an individual anecdote to a systemic issue that has negative repercussions for women and the communities we exist within.

In the U.S., pay inequity for women has held steady over the last few decades. As of 2020, Pew Research found that women earned 84% of what men earned. For non-white women, the data is more alarming. Black women were paid 63% of what non-Hispanic white men were paid in 2019; Latinas are paid only 54 cents compared to a white, non-Hispanic man’s one dollar for completing similar work, and for Native American women it’s 58 cents.

I’m thankful data has created more visibility of the harm income disparity has done to women. But data alone is not enough to paint a clear picture of what pay inequity, and conversely, what pay equity does for women. To address pay inequity with parity is to address women’s social determinants of health and subsequent comorbidities, poverty rates for children, and community infrastructures that require social safety nets. When women are able to earn equitable salaries and fair wages, we are able to build healthier lives that have positive residual effects on our families and communities. For women who are caregivers, higher earnings mean more quality choices for things like childcare for children, caretaking facilities for older loved ones and even fertility needs to support growing families. According to the Institute for Women’s Policy Research, putting more money in women’s pockets vis-a-vis equal pay would lower poverty rates in several states across the country.

So how do we individually and collectively address potential income disparities? For employers, being transparent with employees about “the business of your business” and how financial decisions are being made. Offer insight on the impact of business decisions and employees’ earning potential. Transparency also includes making visible salary bands for all positions within your organization and company. Provide context on what it means to be within the salary band and how promotions correlate with movement through the salary band.

For women employees, conduct an annual salary assessment to understand where you are within the market for your industry. Being equipped with this knowledge allows you to determine whether or not you are in danger of being underpaid and to have conversations about promotions / raises with context. Also, be mindful of looking at your salary in a vacuum. When evaluating your earning potential consider your entire salary package which could include health insurance, bonuses, equity and / or profit sharing, vacation and sick days, FSA or HSA options, transportation stipends, retirement plans with employer matching, and professional development funds to advance your skills. Your take-home salary is only one piece of the puzzle. Your entire offerings package can help build a strong financial foundation.

Finally, men, you play a pivotal role in income parity too. Your voice and advocacy go a long way in protecting your female colleagues, peers, friends and family from being inequitably paid. Be champions for pay transparency in your workplace and create safe spaces for women to share their experiences.

The movement for pay parity is not just about money on a check. Equitable pay for doing the same work as our peers provides women with the respect and dignity we deserve in our workplaces and in society. Honoring our earning potential is to honor the greater good of society because, in the words of Ellevest’s CEO Sallie Krawcheck, nothing bad ever happens when women have more money.

Notes from The Field: Selma-to-Montgomery March 2022

Black Voters Matter (BVM) joined local and national partners in Alabama for a commemoration of the 57th anniversary of the historic Selma-to-Montgomery March in partnership with the Selma Bridge Crossing Jubilee. Beginning on March 3, BVM and several national organizations led days of action along the 54-mile route from Selma to Montgomery as part of the “Return to the Bridge: Fight for the Vote!” The week-long event kicked off with a ceremonial re-enactment of the 1965 Edmund Pettus Bridge Crossing in Selma with Vice President Kamala Harris.

Black Voters Matter’s “Day of Action” on March 9th included hundreds of local residents, national supporters and HBCU students rallying around voting rights as well as other social justice issues. The day consisted of a press conference, teach-ins and a rally. Fenton was on the ground with BVM to support these activities. The following highlights moments and lessons from the day:

  • Bringing history to life. Most of the day took place in Lowndes County, Alabama, a rural area near Montgomery, to draw greater attention to the local history and impact of this county in the national civil rights movement. Here’s why: At the time of the passage of the Voting Rights Act of 1965, there were only a handful of registered Black voters in Lowndes County, even though Black people composed 85 percent of the county’s population. As more Black residents engaged in voting activity, several Black sharecroppers were kicked off the land by white landowners, which resulted in the creation of a tent city. Meant to be a place of resistance, the Student Nonviolent Coordinating Committee (SNCC) and Lowndes County leaders helped several dispossessed families stay together and remain in the county by setting up a “tent city” on Black-owned land located on U.S. Highway 80. They bought tents, cots, heaters, food, and water and helped several families turn “tent city” into a temporary home while they organized to find new jobs and permanent housing. BVM invited local historians and residents to share this story with marchers as part of a “Teach-In.”
  • Rallying national partners around local issues. BVM invited several national civil and voting rights partner organizations to join them on the ground, elevating the march and its local history to their networks and lifting up their own local and national work for greater impact. National partners on the ground included: The Workers Circle, League of Women Voters, Declaration for American Democracy, National Coalition on Black Civic Participation, Transformative Justice Coalition, the People for the American Way, among others.
  • The power of youth voice. Hundreds of students from 13 HBCUs led the way during the march, keeping participants engaged and energized. Students came from as far away as Howard University in D.C. and Savannah State University in GA. 
  • The heart of the voting rights movement – then and now.  BVM has deep roots in Alabama and so does the history of the voting rights movement. The dangerous Shelby v. Holder decision, which gutted the Voting Rights Act, began with a complaint from Alabama. The state’s Republican-led legislature introduced 27 bills to restrict voting last year (eight of which passed). This year’s Merrill v. Milligan Supreme Court decision reinstates Alabama voting maps that have been widely criticized for diluting Black votes. Alabama remains a critical part of our national fight for voting rights – both then and now.
  • The road ahead. While on the ground in Alabama, Black Voters Matter announced the launch of “One Million for Voting Rights,” a digital campaign to mobilize one million people to the streets and the polls ahead of this year’s critical midterm elections. The campaign encourages voters and community members from across the U.S. to sign an online pledge urging them to use their collective power in the fight for voting rights. You can sign here.

 

Fenton Welcomes Karla Wagner & Adam Robles

We are thrilled to announce the latest additions to the Fenton team, Karla Wagner, the firm’s first Chief People Officer and Adam Robles, Senior Vice President of Corporate Social Good.

Karla Wagner was formerly the head of people and culture at Finsbury Glover Hering where she directed the North American Talent and Human Resources Function. She brings a keen focus on diversity, equity and inclusion; culture and change; employee engagement; and professional development and technical skill building.

Adam Robles joins Fenton from Hyundai Motor America, where he helped lead the development and execution of the company’s corporate social responsibility strategy for both the Hyundai and Genesis brands. He will help lead the corporate social good team in shaping the future of a rapidly-growing practice, supporting its key accounts and staff in its strategic growth and direction.

Welcome to Karla and Adam!

How to Reach Diverse Audiences in Cookieless World

Why Advocacy Groups Need to Focus on Contextual Advertising in a Cookieless World

As tech companies propel us towards a cookie-less future, many of us in the progressive advocacy sector are left to wonder if a more open and transparent internet will impact our ability to connect with the communities that shape the grassroots movements that are changing the world for better. Google’s planned 2022 phase-out of third-party cookie tracking for its Chrome browsers will have a huge impact on the future of digital advertising, but especially for the progressive advocacy community. 

To run a successful digital advocacy paid media campaign that reaches underrepresented communities, you have to start by establishing trust with your audience. Across the board, people are frustrated with having their data tracked (and compromised) when they browse social media or their favorite websites. This is especially true of BIPOC, queer, or otherwise marginalized communities who already deal with over-policing and heavy surveillance. Whether advertisers want to acknowledge it or not, cookie-based targeting just adds another layer of personal intrusion. 

So with all of this in mind, how can progressive organizations embrace a more open and transparent internet without seeing a negative impact on their efforts to fundraising, organize, mobilize or persuade? 

 

Contextual Targeting

Contextual advertising will be the best way to prepare for a cookieless future. Contextual ad targeting, unlike interest or affinity based advertising, allows advertisers to insert ads on websites where the content is most relevant to the actual ad, allowing you to better appeal to your audience since they are already engaging with content that is contextually similar to your ad. 

With contextual advertising, subtlety is part of the appeal and success of the tactic. When used in the consumer packaged goods (CPG) space, brands use contextual targeting to serve ads to audiences who are shopping for complementary products, like showing ads for cookware products on recipe websites. 

Advocacy organizations can apply the same strategies to reach new prospects and supporters. For example, an organization that wants to improve health outcomes for Black and Hispanic-Latino communities through public health reform can serve awareness ads across ethnic media and general news sites about racial disparities in maternal care or emergency medical care.  

And contextual targeting is not only for display advertisers. Social media platforms are also getting in on the action, especially as they move away from behavioral based targeting. Meta (previously known as Facebook) has been moving away from interest targeting categories and affinity groups that are based on demographic identity in recent years, making contextual targeting even more important to consider when trying to run paid social direct response campaigns. Likewise, Twitter Ads offers keyword targeting which helps advertisers reach audiences based on the topics they are actively talking about and engaging with. 

When trying to get someone to sign up for your email list or donate, it’s important to think through what they are already seeing on their timelines, Reels or Story feeds, and whether or not your ads will be a natural segue from that content. 

So how can advocacy organizations start to make the pivot? 

📊 Start with Available Data
Whether you get started by auditing your existing list to study your audience’s behaviors or by partnering with a research firm like The Analyst Institute for broad insights and benchmarks, using the data that you already have will serve as the foundation to your contextual marketing strategy.

👥 Build Audience Personas
Building profiles of your target audience will help guide your media planning process and allow you to think through which placements and platforms will offer the best return on your ad spend. There are several types of audience personas so find one that works best for your org and get started ASAP.

📁 Segment Your Content
Once you have your personas in place, segment your content based on each persona so that you can increase the relevance of your ads and build a better experience for your prospects.

🧪 Test, Optimize and Re-Test
Nobody gets it 100% right the first time around which is why testing is so crucial. You should be launching campaigns with testing in mind, and constantly optimizing your media mix, your creative and your messaging based on the insights you gain.

To meet this moment, advertisers in the advocacy space will need to focus on contextual targeting as a way to connect with audiences who have a like minded passion for our issues and causes. This approach, along with investments in advertising on news sites where your audience is most likely to be, will help build stronger relationships with underrepresented communities.

Fenton Communications Wins Best in Nonprofit at PR Week Awards

FOR IMMEDIATE RELEASE 

THURSDAY, MARCH 17, 2022 

CONTACT: Kelsey Moore, kmoore@fenton.com 

FENTON COMMUNICATIONS WINS BEST IN NONPROFIT AT PRWEEK AWARDS

Social change agency nominated in three categories for industry’s highest accolades 

 

New York, NY — Fenton Communications, one of the country’s leading public interest communications firms, today announced it was named “best in nonprofit” at the 2022 PRWeek Awards for its ongoing work with Stop AAPI Hate. This award, announced on the anniversary of the devastating shooting in Atlanta, acknowledges the significance of this year for the Asian American and Pacific Islander community and recognizes the firm’s work as being the most transformative in the industry. 

“The hate and harassment experienced by the AAPI community on a daily basis is a national crisis,” said Valarie De La Garza, CEO of Fenton. “On this difficult and painful anniversary, Fenton is honored to partner with Stop AAPI Hate to respond to xenophobia and bigotry. We thank Manjusha Kulkarni, Cynthia Choi, Russell Jeong, and the entire Stop AAPI Hate team for entrusting us with this crucial work — the fight will not end until discrimination against AAPIs ends.”  

“Asian Americans demand and deserve a national reckoning of the racism we face,” said Ujala Sehgal, vice president at Fenton who leads this account. “We’re proud to partner with Stop AAPI Hate in the fight to ensure AAPI experiences are recognized, solutions are realized, and all communities of color can thrive without fear of hate and discrimination.”

On the one-year anniversary of the shooting in Atlanta where eight people were killed — six of them Asian women — Fenton remembers the victims, their families and the broader AAPI community, and recommits to fighting racism. This includes pushing to bring visibility to AAPI experiences, increase investments in AAPI communities, and expand education. 

From the start of the COVID-19 pandemic, AAPIs faced increased hate and discrimination, fueled in part by the Trump administration’s racist and xenophobic rhetoric and policies. The Stop AAPI Hate coalition was established in March 2020 to track and document hate incidents against the AAPI community. Shortly after its founding, Stop AAPI Hate came to Fenton to partner on strategic communications. The coalition needed to build public awareness of the anti-AAPI racism sparked by these circumstances — and then actively work to address it. 

Through strategic conversations, messaging and media analysis, Fenton built the communications infrastructure Stop AAPI Hate needed as a newly-formed coalition. As Stop AAPI Hate’s thought partner, the agency actively built up the coalition’s reputation within the national media and put them on the radar of key leaders and policymakers. This included positioning and framing Stop AAPI Hate’s data reports, which documented the number of reported incidents against AAPIs across the country, as well as continuously identifying opportunities to raise Stop AAPI Hate’s voice and monitor ways to combat racist narratives and rhetoric against the AAPI community.

Since the start of Stop AAPI Hate’s engagement with Fenton, Stop AAPI Hate has led the national conversation on anti-AAPI racism. The organization was able to successfully advocate for California Governor Gavin Newsom to adopt the API Equity Budget to address racial inequities and invest in AAPI communities. It forcefully responded to the spate of violent incidents targeting AAPIs, and advocated for victim and survivor support and measures to protect all communities of color.

Stop AAPI Hate co-founders, Cynthia Choi, Manjusha Kulkarni and Russell Jeung have been named to the 2021 TIME100 annual list of the 100 most influential people in the world as they continue to be the leading force in the AAPI movement for racial equity. 

In addition to winning “best in nonprofit” at the PRWeek Awards, Fenton was named a finalist for “best in public sector” for its work with the Los Angeles County Registrar-Recorder’s get-out-the-vote campaign during the 2020 election and “best mid-sized agency of the year.” 

Over the past several years — through the ongoing pandemic, a pivotal election season, and challenges to democracy through voter and Census participation suppression — Fenton’s diverse clients looked to the firm for leadership and partnership in using communications to advance social change. The firm led multiple campaigns to increase voter turnout during one of the most consequential presidential elections in history, fought against voter suppression on the local, state and federal level, helped clients elevate their positioning as leaders in racial equity and social justice during the country’s ongoing racial reckoning, and centered nurses as the nation’s symbols of the most essential of workers in the urgent call for personal protective equipment (PPE) during the pandemic’s darkest days. 

Fenton is continuing to build on this momentum — the agency has over 80 staff members, is working on more than 120 active projects, and continues to rapidly grow.  Last year, the firm welcomed Valarie De La Garza as its new CEO — she is the first woman and person of color to hold this position in the firm’s 40-year history. 

 

ABOUT FENTON

At Fenton, we are communications strategists for social change. Our clients are the nonprofits, foundations, advocates and brands that tackle challenges in social, racial and economic justice, human rights, public health, voting rights, education, climate change and more. We create integrated communications and advocacy campaigns that raise awareness, spark movements, change behavior and generate support for those working to create a just, equitable and sustainable world. 

​​​​Yesterday, Today, Tomorrow: Women Who Inspire

Each year by Presidential proclamation, March is named Women’s History Month to celebrate women and their contributions throughout American history. This prompts numerous think pieces, advocacy efforts, exhibit openings, and festivals all dedicated to highlighting women. We look forward to it every year to learn more about women who broke the proverbial glass ceiling, redefined femininity, fought for justice, led movements, and more.

To celebrate, we at Fenton are sharing a bit about women from around the world who inspire us and whose stories we return to in times of reflection.

1. Stacey Abrams, politician, lawyer, activist, and author

Account Coordinator Adia Aidoo named Stacey Abrams as a key source of inspiration. Abrams earned name recognition across the U.S. – and beyond – for her groundbreaking Georgia gubernatorial campaign in 2018. She is the first black woman to be nominated by a major party for a governor’s seat and fiercely advocated to dismantle systemic racism and strengthen voting rights. 

Adia’s appreciation took root during some of her “most formative years,” while she worked on Abrams 2018 gubernatorial campaign in Georgia.  

“She showed me,” Adia shared, “how when women stand up for what is right and fight for all, true progress can be made. Stacey inspired me, as a black woman in politics, to stand up to the challenges thrown at you with perseverance and grace.”

2. Dr. Lila Abu-Lughod, professor, anthropologist

Account Coordinator Carolyn Hirsch identified Dr. Lila Abu-Lughod, a Palestinian-American anthropologist, as a personal hero for her bold insights on feminism and the Muslim world.

Dr. Abu-Lughod’s work questions and tests Western perceptions, particularly of Muslim women. For example, as part of her research on feminism and the Muslim world, Dr. Abu-Lughod lived with a community of Muslim women in southern Egypt and penned her findings a lauded anthropological ethnography about how the community viewed wearing the veil as an act of agency, rather than “internalized misogyny.”

“She amplified how these women are religious scholars and feminists in their own right,” Carolyn noted, “And she’s made me think more critically about how I perceive myself, women in my community and women around the world.”

3. Josephine Baker, performer, spy

Josefine Baker was a celebrated dancer and entertainer who rose to popularity in the 1920s, making her mark during the Harlem Renaissance in New York and in Paris. But to Chief Digital Officer Shakirah Hill Taylor, it’s not only Baker’s legacy as an “incomparable performer,” as she described her, but also her “multitudinous power,” highlighting her role as a spy for the French military during World War II.

Baker reported on conversations she overheard while performing before Nazi soldiers after Germany invaded France, writing notes on invisible ink on music sheets.

“She reminds me,” Shakirah noted, “of all the ways of being Black women can embody.”

4. Suzanne Sanité Bélair, revolutionary

Lieutenant Suzanne Sanité Bélair was a Haitian Afranchi (a free person of color) born in the 1780s who fought in General Toussaint L’Ouverture’s army during the Haitian Revolution. “She is one of the greatest symbols of strength and power to me,” shared Account Director Val Jean Charles shared, “She remains one of my favorite heroines.”

She is known for leading the uprising of enslaved Haitians and for her courage in the face of death. The French captured and sentenced both Lieutenant Bélair and her husband, General Charles Bélair, the nephew of General Louverture, to death. Lieutenant Bélair refused death by decapitation, instead demanding that she, like her husband, be executed by firing squad.

It’s reported she shouted, “Viv Libète anba esklavaj!” (“Liberty, no to slavery!”) before her execution. “She lived and died on her own terms, proving that – even to the very end,” Valerie shared, “Black women will always fight for our agency to be seen and respected.”

5. Joy Harjo, poet, activist, musician  

Fenton CEO Valarie De La Garza identified Joy Harjo as a contemporary woman she admires for her work across several artistic mediums. A member of the Mvskoe/Creek Nation, Harjo became the first Native American to be named as a U.S. Poet Laureate in 2019.  She’s also written several film scripts and plays and released five albums as an accomplished flutist and saxophone player.

Her work, as Val puts it, “lifts First Nation storytelling embedded with feminist and social justice lenses into her work that incorporates indigenous themes, symbols, and values.”

Harjo’s signature project as Poet Laureate, “Living Nations, Living Words,” launched in 2021, maps Native American poets across the U.S. through an interactive story map paired with an audio collection. It explores the evolution, impact, and relationships of Native languages and poetry over time.

6. bell hooks, author, poet, professor, activist

bell hooks passed away only last December, leaving behind a rich legacy as both an artist and cultural critic. In addition to publishing poetry collections such as And There We Wept, hooks wrote extensively about feminist theory and Black identity in Appalachia.

bell hooks was singled out by several people at Fenton as a source of inspiration. To Chief Digital Officer Shakirah Hill Taylor, her work “rooted me in the praxis of my womanist ideology. hooks calls us to love, reminds us that community is paramount, and surrounds us with the conviction to move beyond the bounds of oppression.”

7. Billie Holiday, musician  

“Billie Holiday was an absolute powerhouse in her craft,” reflected Associate Vice President Aileen Andres.

Holiday rose to fame in the 1930s and 1940s for her often-haunting vocals as a jazz and blues singer. Her unique style, which played with tempo and was rife with emotion, has made her widely regarded as one of the greatest jazz vocalists of all time, and an inspiration to musicians across genres, including Frank Sinatra, Joni Mitchell, and Ray Charles. She was inducted into the Rock and Roll Hall of Fame in 2020.

“What I love most about her,” Aileen shared, “is that used her incredibly raw, distinct talent to speak bravely about injustices – like with the song, “Strange Fruit,” a protest song about lynching, which is still recognized to this day as one of the greatest songs of all time.”

8. Eartha Kitt, singer, actor, dancer

Most known as a singer and actor, Eartha Kitt’s performance as a dancer led her to be discovered by Orson Wells and cast as Helen of Troy in his production of “Faustus.” As a Black woman, she redefined the role of Helen and continued to break the mold throughout her career.

“Few entertainers had the ability to master influence in the way Eartha Kitt did during her time in Hollywood,” said Chief Digital Officer Shakirah Hill Taylor.

Kitt was the first Black Cat Woman, playing the iconic role in the 1960s TV show “Batman” and perhaps most widely known as a singer for her 1953 “Santa Baby.”  

She made her voice heard, speaking out against the Vietnam War during a now-infamous luncheon at the White House in 1968, now a subject of a documentary “Catwoman vs. the White House.”

9. Melody Mobley, forester, environmentalist, activist

When asked to name a woman who inspires her, Associate Vice President Susannah Rosenblatt immediately identified Melody Mobley. “A little-known literal trailblazer, Melody Mobley was the first Black woman professional forester ever at the United States Forest Service,” Susannah shared, “there, she overcame discrimination, harassment, and sexual assault by her own coworkers to climb trees, fight fires, run down drug traffickers, and preserve and protect natural resources across the country and the globe.”

She’s fought for greater diversity and representation at the U.S. Department of Agriculture and has worked to improve relations between the Forest Service and indigenous communities, including the Hopi Tribe.

10. Nanny of the Maroons, queen  

Shakirah Hill Taylor describes Queen Nanny of the Maroons as “the embodiment of Jamaican tallawah,” defined as impressive, powerful, and strong.

Queen Nanny was the leader of the Maroons, leading her community to victory against British colonizers in the 1700s. She is known today for her skill at organizing guerilla warfare and for her unwavering rejection of British authority and oppression.

“Her boldness and resilience led to the freeing of more than 1,000 enslaved Africans in Jamaica over three decades,” Shakirah notes, “A skilled warrior and freedom fighter, Queen’s legacy towers over the land of wood and water.”

11. Deborah Sampson, revolutionary

“Whenever I talk about women heroes, I think of Deborah Sampson,” shares Account Director Isabelle Levenson. From the same hometown as Isabelle in Massachusetts, Sampson was routinely highlighted in Isabelle’s school curriculum and by her community for her role in the American Revolution. Sampon famously disguised herself as a man so she could fight for American independence.

She was honorably discharged in the early 1780s. In 1802, Sampson went on a lecture circuit to share her experience in the army. Speaking of Sampson, Isabelle reflects: “Her story solidified for me, at a young age, the power and bravery of women.”

12. Sonia Sotomayor, Associate Supreme Court Justice

Sonia Sotomayor is the first Hispanic and third woman to serve on the U.S. Supreme Court. “She personally inspires me on a number of levels,” Val de la Garza shared. “She now presides in the highest court of the land, showing anything is possible, especially as she comes from humble roots as a working-class Latina from the Bronx.”

Sotomayor was the first in her family to attend college and is a fierce advocate for “ensuring laws are fairly and justly applied for all, particularly underrepresented communities of color,” Val continued.

Well before joining the High Court, Sotomayor sought to rectify discrimination, co-chairing Acción Puertorriqueña while at Princeton University and the Latin American and Native American Students Association while at Yale Law.

Her appointment to the Supreme Court was confirmed in 2009. Since then, she voted to uphold the Affordable Care Act and legalize same-sex marriage and has challenged her peers on the Court on issues including affirmative action, unlawful search and seizures, and corporate finance.

13. Ida B. Wells-Barnett, journalist, activist, educator

Ida B. Wells-Barnett was a prominent journalist and activist, speaking truth to power about racism during Reconstruction.

She is perhaps most well known for her journalism on and work to expose the atrocities of the lynching of Black Americans in the late 1800 and early 1900s and for her contributions to the women’s rights movements. Never one to shy away, Wells-Barnett challenged suffrage organizations to confront racism in their fight for greater gender equality. 

In response to resistance from existing women’s organizations, she founded the National Association of Colored Women’s Club. She was in Niagara Falls for the founding of the National Association for the Advancement of Colored People (NAACP), but is not credited as an original founder.  

Wells-Barnett’s legacy is particularly palpable today. As Executive Vice President, Daria Hall reflects, “In 1909 she delivered a speech titled ‘Lynching, Our National Crime’ at the National Negro Conference, the forerunner to the NAACP, in New York City. Ironically – just this month – 113 years after she delivered this speech, Congress passed the Emmett Till Anti-Lynching Act, criminalizing lynching and making it punishable by up to 30 years in prison. Imagine the lives that could have been saved had the federal government stepped in sooner. America’s systemic devaluing of Black lives continues to this day.”

 

 

Who are the women that inspire you?
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