Taking Care of Caretakers

Martin Scorsese’s 1999 film Bringing Out The Dead stars Nicholas Cage as an EMT worker experiencing the damning delirium of driving an ambulance in New York City. When I first saw the film, I thought this kind of job would never be for me. But sometimes in life, you find yourself doing things you said you would never do. 

When I got the call from my girlfriend that she was pregnant, I was 18 years old and jobless. I was a lackluster student; my real focus was on activism and starting hardcore punk bands. Desperate for sustainable work, I took a friend’s advice and took a six-month course to become an emergency medical technician working on an ambulance. Two months before my son was born, I became a certified EMT. 

I started out doing what people in the field referred to as general transport: taking patients that required medical attention from one medical facility to another. The hours were long — four ten-hour shifts that often went into mandatory overtime. Sometimes the patients were difficult.  Even worse, my co-workers could be demeaning or rude. As a working student, I also struggled with the schedule. So, against my better judgment, I requested to be transferred to the Emergency Medical Services (EMS) division, which responded to 911 calls. In EMS, I could work three thirteen-hour shifts, which meant I could take more courses and finish my degree faster.

At first, I found EMS to be exciting and purposeful. People recognized my ability to connect with patients. I enjoyed talking to people and helping calm them on some of the worst days of their life. I became the person who held patients’ hands and asked them questions. It took only a few bad calls for this sense of purpose and strength to fade. 

It’s the calls with kids that will get you. That’s what any EMT will tell you. I still vividly recall climbing into a wrecked vehicle to talk with a young girl who was trapped inside. I held her hand, took her blood pressure, and asked her which subjects in school she liked best. All the while, the fire department was trying to cut off the car door. She asked me if she would be okay. I don’t remember what I told her, but what I do remember is the feeling of a screw coming loose in my mind. 

In the weeks that followed, it seemed like every call was a bad call. I started losing sleep. I lost an unhealthy amount of weight. I started to shake. Once, while evaluating a patient, they interrupted to ask if I was okay. I wasn’t. And it wasn’t just the trauma of the action –  it was also the long hours of boredom, filled with dread, praying that the next call would be a migraine or a stomachache. 

Eventually, after talking with my girlfriend (now my wife), I decided I needed help. I called my father and asked him to take me to an emergency room because I was afraid I was going to hurt myself. They wrote me prescriptions for Xanax and Ambien, told me I should see a therapist and let me go. It was not the empathy that I once strove to give my own patients. 

Bills needed to be paid, and I had used up my meager paid sick time. So I went back to work. I started seeing a therapist regularly, but then my employer’s insurance plan capped the frequency at which I could see them. Around this same time, a banner was strung up at work: “Happy EMS Week, First Responders!” It hung above a table with complimentary coffee mugs and a box of donuts. It was an astonishing display of empty words in the face of the hell that my fellow EMTs and I were going through on a daily basis. I quit shortly thereafter and drove a school bus until I found another job at a nonprofit. 

My time as an EMT is not on my resume. But it shapes how I relate to people that work in healthcare, especially those at the lower end of the professional pecking order. It gives me insight into how people cope — or don’t cope — with trauma. 

During the scariest days of the COVID-19 pandemic, I couldn’t help but dwell on the experiences of the frontline workers facing the crisis. I wondered how many of the declared “heroes” were experiencing the same trauma I had once experienced. I wondered how many of them sought care for what was going on in their heads, only to face a labyrinth of insurance bureaucracy and dismally inadequate care. 

Many years after my experiences riding in ambulances, I am now at Fenton, working as a communicator and advocate for health workers. I ask myself: What can I do to make my words translate to more than words? How can my work overcome the emptiness of the “Happy EMS Week” banner? How can my work make a meaningful difference to someone who is doing the best they can to help others – while struggling themselves?’ 

I don’t have all the answers. But my work continues. It begins with remembering what I’ve gone through and empathizing with those who still do the critical work of critical care. It means humanizing those who we elevate in our campaigns. These people are more than their work – and certainly more than their traumas. We must recognize that thanking people for their lifesaving work is an important start but is, in fact, only a start. There is more to be done and more to be said. I am committed to speaking for them, for us, and for change. 

Celebrating Filipino American History Month

October is Filipino/a/x American History Month, a time for celebrating the heritage and achievements of Filipino Americans whose contributions have helped build and shape this country. In honor of Filipino American History Month, our colleagues, Mercy Albaran, Micah Rimando, Myrna Chua-Miguel and Kayla Butler share their reflections:

How do you celebrate your connection to Filipino-American history and your Filipino heritage? 

Mercy Albaran: While I was born in the U.S., staying in contact with my cousins and relatives in the Philippines over the years has given me strong ties to Filipino culture/heritage. I didn’t actually learn about Filipino-American history until after college and then I became an organizer. I celebrate by learning and spreading the knowledge!For example, Larry Itliong, a labor organizer, convinced Cesar Chavez to join the Delano Grape Strike and started the modern day farmworkers rights movement. Filipinos were also the first Asians to arrive to the U.S. in 1521 via Spanish ships. Wow! 

 

 

 

Mercy (left) with her cousin.

 

Micah Rimando: I grew up in the Philippines for 20 years before moving here for graduate school, and so I am really closely aligned to my Filipino culture. Filipino-American history was taught all-throughout my academic years and so I am highly familiar with it, though I am wary about what is being passed on to us in our neo-liberal education in the Philippines. As a former student journalist and later an organized activist back home, I became more aware of the conditions and struggles of Overseas Filipino Workers in the United States, who stay here to support their families back home, and for some who eventually stayed for greener pastures. Though there is a stigma that they/we left the country and gave up on our fellow Filipinos who are suffering under the governance of incompetent leaders, I strongly believe in the concept of forced migration and sympathize with my countrymen here. To me, Filipino workers and migrants here can still partake in helping the country. And while the ties between Filipinos and Americans are celebrated, it is important to acknowledge the lasting effects of American colonization in the Philippines with a critical eye.

 

 

 

Myrna and her children.

Myrna Chua-Miguel: Even if I am away from the Philippines, I still embody the values and culture of being a Filipino. The spirit of Bayanihan, close family ties and the Filipino brand, which is resiliency that was deeply rooted in me since I was young, is evident in my day-to-day encounter with every individual I engage with. We still manage to smile despite many challenges.

Kayla Butler: Ever since I was a child, I felt very connected to my Filipino heritage because my mom and her family would always share about their childhood growing up in Cebu. I feel connected to my Filipino heritage by learning about my ancestors, exploring the history of the Philippines and food. I’m so lucky to have grown up eating many delicious family recipes like Sinigang, Pan de Sal, and Lumpia.  

 

Who are the Filipino-Americans that you look up to and why?

Mercy Albaran: I look up to Dr. Dawn Bohulano Mabalo who was was respected and loved Pinay historian, author and community activist from Stockton, California. Dawn was the first Pinay to earn a Ph.D. in American History from Stanford University and her dissertation became the award winning book, Little Manila is in the Heart: The Making of theFilipina/o American Community in Stockton, California. It’s the first history book I’ve read that just focused on Filipino/a/x folks in the U.S. 

 

 

Micah leading the protest with other university publications heads.

Micah Rimando: There is a saying “Kapag namulat ka na sa katotohanan, kasalanan na ang pumikit,” which translates to “Once your eyes have been opened, it is a sin to close your eyes again.” I look up to all the Filipino-Americans here in the United States who remain aware and do not turn a blind eye on the national situation in the Philippines, despite the more comfortable life here– while educating other Filipinos and diverse communities here for international solidarity. We can still work with them, and mobilizing here all starts with awareness amid the comforts and distractions here.

Myrna Chua-Miguel: Important Filipino-American History that could never be erased is the quarter of a million Filipino-Americans that fought in World War II. With the end of the war, the Philippines gained our independence 1946. Benefits for most Filipino veterans were rescinded with the Rescission Act of 1946, but the Filipino-American community fought for decades for those full benefits. Veterans finally received a lump-sum payment in 2009 for their service. 

Kayla Butler: I look up to Larry Itliong, a Filipino-American labor organizer who was at the forefront of the United Farm Workers movement in the 1960s. When my grandfather first immigrated to the United States before my mom and her siblings came, he worked as a farmworker alongside other migrants in California’s Central Valley. Larry Itliong’s legacy reminds me of the importance of the labor rights movement that we are seeing today. I also look up to the author of Trick Mirror: Reflections on Self Delusion and staff writer at The New Yorker, Jia Tolentino. I’m inspired by her writing on reproductive rights and social justice issues through the use of a critical lens.

 

 

Kayla’s grandma in Cebu, PH.

How do you connect with issues happening in the Philippines while living in the U.S.?

Mercy Albaran: I talk to my family, follow different news sources and activist organizations in the Philippines to keep track of the news when I can. I’m also a supporter of GABRIELA-USA, grassroots Filipino womxn’s organization fighting for the liberation of all oppressed Filipino womxn. I follow their work on the ground in the U.S. and Philippines around political issues and activism. 

Micah Rimando: I continuously read the news, most especially from news outlets in the Philippines that cover not just issues about governance and politics, but also help give a platform for marginalized communities to voice out their concerns. I also stay in touch with some activist organizations in the Philippines and volunteer for a women’s rights and feminist organization remotely. I am also involved in a Filipino-activist movement here in the U.S. and I strongly encourage my kababayans here to do the same.

Myrna Chua-Miguel: With the advancement in technology, I get updates about what is happening around the globe through the web. I learn the news concerning the issues happening in the Philippines through the social media and news updates posted on the internet.

Kayla Butler: I connect with issues happening in the Philippines by talking to my family and Filipino friends. I also am connected to my family in the Philippines and often talk with them about how they are feeling with regards to the recent presidential election, issues with freedom of the press and other social and political issues. In addition, I follow a few different social media accounts, but in particular, I enjoy following an Instagram account called Bayan Southern California. 

 

What is something we should not forget as Filipino-Americans being away from the PH?

Mercy Albaran: We should not forget that whether we are Filipino/a/x-Americans or Filipino/a/x folks in the Philippines, we are connected by our shared heritage, histories, struggles, futures and we should fight for the liberation of us all. 

 

 

 

Mercy and her family in Cebu, PH.

Micah Rimando: We should not forget that we are still Filipinos – and not only in the sense of our cultures and traditions, but also in our responsibilities to partake in the struggles of our countrymen back home. Yes, our mobilization here can be more limited while away from home, but there is still a way. For instance, there is a surge of Filipino academics who attend funded graduate schools in the United States. One of the things that they/we can do is to continue making use of our tools and resources in the academe to raise awareness on the conditions in the Philippines. We can also help fight for the rights of Filipino migrants here and do the best we can to help struggling immigrants in this country.

Myrna Chua-Miguel: First, we should not forget where we came from. The lesson that our parents taught us is to be humble, respectful to elders by not telling directly their names when you’re calling or talking to them and helpful to other people especially our kababayans. Lastly, the foods that we eat are adobo, sinigang, lechon and food with fish sauce like dinengdeng and pinakbet.

Kayla Butler: Being away from the PH, we should not forget the resilience of our people. I feel a great amount of gratitude for my family and the sacrifices that they have made so that I can have the life that I have, so I think it’s important to always remember the wonderful and strong people that have shaped me into the person I am today. I think that we shouldn’t forget the importance of liberation and freedom and to use our voices to advocate for these things everywhere around the world, because we are not free until we are all free.

 

 

Kayla with her sister and grandma in Bohol, PH.

 

Thank you Mercy, Micah, Myrna and Kayla for sharing your stories!      

Posted in DEI

Embracing a DEI Recipe for Progress

As Latinx Heritage Month closes, I am reflecting on what representation, inclusion and diversity really mean. When my son was little, his summer camp held a “Cultural Pride Day,” encouraging the campers to dress in attire that represented their heritage. As I brainstormed ideas with him — a Dîa de los Muertos t-shirt, a Mexico soccer jersey or an old mariachi sombrero we had in the house — my nine-year-old Santos said assertively, “I’m going to wear my favorite clothes like I do everyday because no matter how I dress I am still Mexican.” Out of the mouth of babes. 

Pageantry will never replace authenticity.

At Fenton, an inclusive talent pool is not window dressing; diversity and inclusion are embedded in our DNA and are a must have in order for our business to be effective. “Purpose” is not something reserved for some of our clients. The point of our existence at Fenton is to activate communications to support the purpose for every single client. Our mission-driven clients are the nonprofits, advocates, coalitions, foundations and corporations advancing social change in the world. We partner with them everyday to preserve democracy, fight for reproductive rights, protect our environment and advance a more racially equitable and just society. The breadth and depth of this work encompasses some of the most consequential issues of our time and squarely impacts communities of color and peoples of diverse gender, abilities and socioeconomic backgrounds. 

We would be remiss — irresponsible — if our staff did not reflect this reality.

We are proud that 55 percent of our entire agency talent pool identify as people of color and 75 percent identify as women. But what’s perhaps most notable, and unheard of in the public relations industry, is that our firm’s diversity actually increases with seniority. Our agency is 60 percent diverse when you consider vice presidents and above. 

As the first woman and person of color to serve as CEO for Fenton in its 40-year history, I am not the “only,” which can be a lonely place for leaders of color. Throughout my 30-year career, I have been called “Maria” in the workplace unwittingly by colleagues and even clients. Imagine the look of horror on many faces after I’ve called people out with “all of us Latinas do not look alike.” Today, I serve in a C-suite alongside a leadership team that is 62 percent diverse. It is empowering to not be alone.

According to PR Week, the percentage of people of color in the C-suite at public relations firms is only at 13 percent nationally and white people make up 76 percent in the field overall. Our data demonstrates that Fenton is more than just far ahead of the national standard for diversity in the PR industry — we are leading the field.  

Fenton arrived here because of the commitment, focus and intentionality we bring to our human resources. We prioritized inclusivity years ago and have been steadfast in recruitment and retention efforts to ensure our staff truly reflect our diverse society. Consider the following recipe for progress:

  • DEI is not the responsibility of one person. Rather than hiring a solitary Chief Diversity Officer, our agency has a highly engaged DEI Task Force that includes staff members at all levels who freely share ideas and have a stake in the success of our collective efforts. We also believe in keeping ourselves honest and on-track. We are highly transparent in reporting our diversity data to our staff on a monthly basis. 
  • Promote action, not words. Our task force created a DEI roadmap to transform goals into tangible practices such as eliminating the requirement of a college degree on our job descriptions to encourage candidates with nontraditional backgrounds. 
  • Be open to nontraditional paths. Speaking of nontraditional backgrounds, we also actively recruit job candidates who do not come from agencies. We widen our talent pool through staff who come with a richness of experiences in the nonprofit, philanthropic and government sectors. We know it isn’t always an easy transition to our industry, but we have found it is worth it. 
  • Recruit with passion and purpose. Our Director of Recruitment has worked diligently for years to bring incredible talent from all cultures, backgrounds and experiences. She has a knack for helping candidates not only understand the ins and outs of the job duties, but truly appreciate the firm’s values of empathy, respect, support and fairness. Her purposeful recruitment is also centered on building excitement among candidates about the life-changing work we do at the firm. Candidates who take the job often tell us this focused recruitment approach was crucial in their decision to come aboard.
  • Foster a welcoming environment for staff. In addition to a welcoming and caring recruitment process, our five Employee Resource Groups are budget-supported and create a safe and inviting space for our team members who identify as women, Black, Asian American and Pacific Islander, LGBTQIA, and Latinx; these spaces are vital for uplifting inclusivity and helping us learn from each other.
  • Diversity attracts diversity. Our new employees frequently cite our diversity as one of the key drivers for joining the firm. They are inspired to see people who literally speak their language, share in their traditions and understand their lived experiences at the senior level. They can see a  trajectory for women and  people of color to move up within the firm through the CEO level.
  • Compensate well and do so equitably. We often hear from job candidates the challenges of communications being a low paying industry compared to other choices, particularly at the beginning of a career. We are proud to offer a comprehensive compensation package that includes a competitive salary at the top of the market, a matching 401K plan, new business commission for staff at all levels and a profit sharing program. We were ahead of the curve and embraced salary band transparency because it is the right thing to do. We evaluate our salary bands to ensure equity and make adjustments as needed and we are committed to this practice on an ongoing basis.

Moreover, we know DEI is more than measuring race, ethnicity and gender. We recently announced our plan to take steps to increase accessibility in our work for every single department in 2023. This underscores our commitment to increasing access to people with functional disabilities which will include the active implementation of practices in creative development, digital work, and how we approach our writing in our overall HR hiring efforts. This important, often overlooked, area was championed by one of our staff members. She brought this issue to the attention of our DEI task force and we are transforming this commitment to practice.

We simply believe that we can’t make the shoes if we haven’t walked in them. 

As Fenton celebrates our 40th year in business, we know we are not perfect — but rather than strive for perfection, we strive for impact. Our north star is doing what is right, even when it is not easy. We urge our peers in the industry to do the same. 

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Valarie De La Garza is the first woman and person of color to serve as CEO of Fenton. You can read our DEI statement here

If you have any questions or would like to learn more about Fenton, please email info@fenton.com

 

 

Posted in DEI

Reflections On Latinx Heritage Month

In honor of Latinx Heritage Month, Account Executive Celeste Rojas wrote about what being a descendant of an indigenous Oaxacan community means to her.

I can’t imagine a childhood without Zapoteco. I heard it most on Sunday afternoons when my aunts visited my Tita (grandmother) to chat over some cafe de olla and pan de yema from their pueblo.

Home to Tita and my aunts is Solaga, a pueblo located in the mountain peaks of Oaxaca, Mexico. When Tita was nineteen, she migrated to the United States to build a new life in Los Angeles with my grandfather, bringing only my 3-year-old mother, her native tongue, and a slither of Spanish.

Regardless of where Tita relocated, Zapoteco was always spoken around our house. Learning Zapoteco is not easy, but the language has created meaning, values, and practices that will forever be rooted in my identity. 

Migration for indigenous migrants like my Tita meant having to uproot from their ancestral lands for economic opportunity without knowing what to expect from an unknown country. And still, after they crossed borders, they faced discrimination and displacement, whether in Los Angeles or in Oaxaca. 

Tita has told me about her first memories of racism in Mexico City because she was a dark-skinned indigenous woman from a village who didn’t speak Spanish. In the U.S, racial slurs like “Oaxaquita” (little indigenous woman) or jokes about Oaxacan food were a common occurrence from other Mexican people, which made it difficult to find a safe space in Latinx communities since being indigenous was the one thing Tita couldn’t be. Discrimination against indigenous migrants existed everywhere, and there came a time when speaking Zapoteco stayed at home or away from public spaces. But like so many indigenous people have done in the past, migrants like my Tita brought their culture, language, and resilience ready to plant in new soil.

I am grateful to experience the fruits of their migration because of the access I have to connect to my ancestral inheritance through dance, food, music, medicine, and one day, language. I am also privileged to have the choice to migrate back to Solaga, Tita’s pueblo and get to know my family’s native lands at a personal level.

This past July, I went to Solaga for the first time in my life and it was an experience the little girl in me didn’t know she needed. I met more aunts and family, ate all the quesillo I wanted, and danced jarabes (traditional dance) all day, surrounded by clouds, mountains, and neighboring pueblos. But most importantly, I was finally able to meet Tita’s stomping grounds.

The river she would play in as a kid and the tree she planted above the pueblo’s graveyard was finally in front of me. I left Solaga feeling loved, cared for, and held by my community, unable to comprehend how painful it must have been for my family to have to separate from such a beautiful place.

Tita’s sacrifices are a reminder to advocate for a world where indigenous identity is not a target of exploitation and their communities feel liberated to honor their traditions and speak their languages in any space.  

My identity inspires me to tell stories that center humanity and address injustices on communities often silenced – and this is what I bring to work at Fenton every day. This passion of mine will forever be a tribute to being a product of indigenous survival. 

 

Happy National Coming Out Day!

Whether it’s for the first time ever or the first time today, coming out is an act of courage and liberation. 

“Hey Aunt Lauren. It’s so awesome that you came out to Grandma and Poppa and I hope you know we all love you very much.” This was the message I received from my nephew after I told my parents I was gay, and a powerful reminder that my actions to live authentically can have impact others. 

“Coming out” is a unique experience for each LGBTQ+ person and it’s not a one-time event. Will they treat me differently? Will they judge or shame me? Will they still love me? These questions are often top of mind of LGBTQ+ individuals every time we share our identity. That’s because acceptance isn’t guaranteed. From anti-trans legislation to acts of violence on the LGBTQ+ community, living authentically comes with risk and fear as we strive to be ourselves. For those who have come out and those on their journey to do so, today is a special reminder that speaking up is an act of courage, honesty and resilience. 

Today, Fenton celebrates, honors and supports the LGBTQ+ community by observing National Coming Out Day. Co-founded by activists Rob Eichberg and Jean O’Leary, National Coming Out Day was first celebrated in 1988 during the second March on Washington for Lesbian and Gay Rights. Coming out was, and remains, a form of activism to illustrate that most people already know and respect someone in the LGBTQ+ community, and create pathways for individuals to become allies and voices for equality. 

Given Fenton’s work with clients who focus on diversity, equity, and inclusion, we also strive to create a work environment where all staff members feel safe and supported, and so can be their whole selves at work. That’s why we created Prism, Fenton’s LGTBQ+ affinity group — an internal team of staff who identify as LGBTQ+. The group’s goal is to foster a greater sense of community, create a more inclusive and collaborative culture, provide a safe space for dialogue and share resources for staff to grow as professionals and allies. We meet twice a month, host events throughout the year, and collectively find safety and joy in a space with peers who have similar experiences and journeys. 

Coming out is an outward expression of self-acceptance. But it’s important to remember that there is no one way to come out or be out. It’s all about what works for you, wherever you are at today. Just because National Coming Out Day takes place on October 11 it does not mean there is pressure to make announcements before you’re ready or feel safe to do so. If you are exploring what coming out means to you, or want to support someone who is considering coming out, here are a few resources worth exploring:

While coming out is a powerful form of activism, speaking up for the rights of LGBTQ+ individuals cannot solely be on the shoulders of our community. We need allies with us to stand up to the onslaught of harmful attacks on equality and LGBTQ+ rights. Since 2018, nearly 670 anti-LGBTQ bills have been filed, with 2022 poised to be the worst year yet. Proposed legislation includes measures to restrict LGBTQ+ issues in school curriculums, limit trans people’s ability to play sports, prohibit gender-affirming health care, and more.

Attacks on LGBTQ+ rights aren’t just limited to individual states. In response to the recent Supreme Court’s ruling revoking the constitutional right to abortion, Justice Clarence Thomas argued that the Supreme Court “should reconsider” its past rulings codifying rights to same-sex relationships and same-sex marriage. 

So what can you do? Here are a few resources to help you advocate for equality and LGBTQ+ rights:

We all deserve to be accepted as our whole selves with compassion and love. Fenton remains committed to protecting the rights and dignity for all sexual and gender identities. Today, on National Coming Out Day, we honor all LGBTQ+ individuals who have or are on their journey to share their identity as an act of acceptance, resilience and love. 

Four Ways You Can Join the UN General Assembly

As diplomats, changemakers, and thought leaders convene in New York this week, everyone has an opportunity and role to play in joining conversations to make the world a better place. As the social change agency, Fenton is “looking forward” to a future abundant with possibilities. Across the globe, individuals, organizations, companies, governments, communities and countries are collaborating and innovating for a better world. But, there’s still work to be done to meet the world’s humanitarian needs, address climate goals, and lessen public health disparities. 

Fortunately, Fenton works alongside our amazing clients as we embark on ambitious initiatives to make our world a better place for all. And we hope you will join us.

We’re spotlighting four key ways for you to engage with social good initiatives during UNGA 77:

1. Check out Fenton’s calendar of events for a fuller picture of the must-watch and noteworthy happenings surrounding this year’s UN General Assembly.

We are proud of our clients who are showcasing important work and commitments to the SDGs. Here is a snapshot of client events to watch/join:

2. Participate in the conversation online and follow the many brands, nonprofit organizations and NGOs paving the way for health equity. Follow Fenton and our clients on Twitter for updates. Monitor hashtags that will include #UNGA77, #SDGs, and #UNGA to see real-time updates from thought leaders, diplomats, and journalists. Some events will even be soliciting comments and questions from the public. These opportunities will be announced on Twitter via the @UN account! 

Here are some organizations we recommend following on Twitter during UNGA: 

3. Watch the UNGA livestream. The UN will be streaming the event on its web page here. Tune in to follow the debates in real time. If you can’t tune in live, you can still check out recaps of previous sessions here.

4. Attend Fenton’s upcoming reception. If you are in New York City during UNGA, RSVP to and attend Fenton’s Looking Forward Reception! We will be gathering on September 21 to reconnect, reflect on the UN General Assembly and look ahead to what’s next. 

 

We hope to see you at UNGA 77. Together, we can move progress forward.

 

 

Staff Spotlight: Marly Valiente, Account Executive

We’re back with the next installment of our staff spotlight series! The next interview is with Marly Valiente, an account executive in our New York City office. 

 

Christian Hendricks: What are some exciting projects you’ve worked on at Fenton? 

Marly Valiente: I think the most exciting project I’ve worked on at Fenton has been my work supporting the Vote Like a Madre campaign. The campaign urges Latina madres, abuelas, tías and madrinas to promise to vote for elected officials who have bold climate change plans. Latinas are among the most impacted by the effects of climate change, and as a Latina myself, I deeply resonate with the work being done to raise awareness for this issue and amplify Latina voices. Working alongside celebrities and influencers who also care about the climate crisis, like Eva Longoria, telenovela star Carlos Ponce, and many more, is also super exciting.

CH: Can you tell us about a particularly meaningful client outcome?

MV: Ever since my first days at Fenton, I’ve been working closely with the Annie E. Casey Foundation in support of its annual Kids Count Data Book release that showcases data related to child wellbeing across all 50 states. We media train Casey spokespeople to ensure they are prepared for any media interviews or radio tours. As part of this media training, I was asked with two days’ notice if I could lead the 10-minute Spanish-speaking portion of the media training.

While I was definitely out of my comfort zone, my colleague Stacey Arevalo was gracious enough to sit down with me, allow me to practice the portion, and gave me a pep talk before the media training.

But at the beginning of the media training, when my colleagues, Amanda, Taylor and I were about to start, it was requested that the entire media training be held in Spanish instead of the allotted 10 minutes. It was hard for all three of us to hide the sheer terror on our faces.

So I kicked off with what I had originally prepared and used both my knowledge from previous media trainings, coupled with my experience speaking Spanish at home to help translate, troubleshoot and provide sound recommendations to best support the client. And although the other people on the team aren’t Spanish speakers, they jumped in to support wherever they could.

Even under immense pressure, I was able to trust myself and my colleagues to persevere under the circumstances. No matter what, we were in it together.

CH: Tell us about a pivotal learning experience in your career.

MV: This is a hard one. I feel like I have learned so much here at Fenton, but one of my most recent learning experiences has actually been unlearning saying yes to everything. By practicing the art of saying no, I’ve learned that it’s more efficient to take on a smaller workload and give 100 percent than saying yes to everything and becoming overwhelmed or, worse, burnt out.

I’m also working on unlearning my imposter syndrome. That little voice in my head that tells me I’m not good enough, smart enough, eloquent enough, professional enough, experienced enough, and extroverted enough often looms over my head and takes over. But it’s important to remind myself that I’m in my current position because I AM capable, I AM worthy, and I AM deserving of all good things.

CH: What social causes are you passionate about?

MV: There are so many, but definitely racial justice, reproductive justice, ensuring equity in public education, transforming the criminal justice system, and tackling food insecurity.

CH: What’s something your clients don’t know about you?

MV: Although everyone at the agency knows I’m Fenton’s Resident Bad Bunny Fan, I usually don’t tell this to my clients. They probably have no idea that I’ve gone to three Bad Bunny concerts, one of which I traveled to Montreal, Canada for, within the past year.

I’m also an adrenaline junkie and have skydived, climbed a skyscraper in New York City, and next on my list is bungee jumping.

CH: How do you like to spend your time outside of work?

MV: Some of my favorite things to do include trying new things, whether that’s traveling to new places, eating foods I’ve never tried before, or going on a “side quest” that’s outside of my normal routine. I also enjoy spending quality time with my friends and family and typically go to the gym most days. On a more relaxed day, you can always find me catching up on my favorite show or anime.

CH: What’s one of your social media must-follows?

MV: I’ve been following Bretman Rock for so long that I feel like we grew up together — we’re actually the same age. From Bretman’s makeup artist days to his science experiment phase to hosting his own show on MTV, it’s amazing to see the evolution of an influencer and his path to becoming mainstream. His TikTok handle is @bretmanrock, and his YouTube channel is Bretman Rock.

CH: What tips do you have for first-generation Latinos/as in navigating the workplace for the first time?

MV: I think for a lot of us, we are paving the way not only for ourselves but for our entire families. While this is a huge feat in and of itself, it can take a toll on us, both mentally and emotionally. When we finally are able to reach a level playing field and enter the workforce as what our parents and grandparents would call a “professional” job, it’s easy to feel like we are still way behind everyone else. From things as small as learning corporate jargon to things as large as learning to negotiate and advocate for yourself, it’s easy to feel lost when these are things you’ve never been taught before. 

With that being said, I strongly recommend connecting with as many people as you can at your workplace and then finding your tribe – you can learn so much from your colleagues and finding people at your workplace that you can instantly click with can make a huge difference on a bad day. Having people in your corner can make the tough times ride a little smoother, and they can teach you the things you were never taught growing up.

Also, it’s important to give yourself some grace – you’ve already done so much to get to where you are now, despite all the odds stacked against you. Sometimes we need to take a step back and give ourselves some reassurance. Remember that when you win, the people of your community win, too. 

 

Thank you, Marly! 

Election Day 2022: Our Last Free and Fair Election?

We’re just under 60 days away from the 2022 midterm elections and MAGA Republicans are working harder than ever to undermine voters’ ability to vote them out of office and tilt election results in their own favor.

More than half of Americans will have an election denier on the ballot this November, including people running for positions that oversee our elections — all while county officials are already refusing to certify election results. State legislatures have passed dozens of laws that not only make it harder to vote but also, would allow partisan legislators to interfere with how elections are run. Extreme politicians are openly embracing political violence and threats to both voters and officials who disagree with them.

This is no coincidence — these are the same politicians who are behind an all-out attack on our freedoms to choose to have an abortion, love whom we love, and live safe from gun violence and climate disasters. By taking away the right to vote, they’re working to cement a radical agenda and impose it on the majority of us.

That’s why free and fair elections matter, and it’s no hyperbole to say that if the MAGA movement wins this November, we could witness the beginning of the end of our democracy — and therefore the full-on dismantling of our rights.

So what can we do from a messaging and communications perspective to fight back?

  • Avoid general language on “threats to democracy” and specifically call out MAGA Republicans. A recent NBC News poll showed “threats to democracy” topping the list of issues concerning voters, but we can’t forget that what voters see as the origin of the threat varies widely — and the right has its own powerful narrative about “socialist Democrats” being responsible.
  • Calls for Americans to “vote” are insufficient if not inextricably linked to the very freedoms under attack. We know broad swaths of the Democratic base have been deflated by a year of setbacks for Biden and Democrats in Congress — and activists rightfully felt that calls to show up to the polls (something they’ve already done to usher in a Democratic trifecta) were missing the urgency of the moment. We must connect the right to vote to salient issues like abortion — and point out that all our freedoms start at the ballot box and free and fair elections.
  • Paint as vivid a picture as possible of what a post-democracy America will look like. Attacks on the Affordable Care Act and the Dobbs decision have shown that voters will fight back when they are stripped of rights and benefits they had long enjoyed. And while it’s much harder to trigger such an emotional backlash before voters actually experience the loss of such rights, we still must give it our all and use everyday stories, simple but urgent language, and trusted community messengers to make such threats resonate now.

Fenton is deep in the trenches with both the defenders of voting rights and democracy and those who fight for abortion rights, gun safety, LGBTQIA equality, and climate action. Every day we help our clients articulate intersectional messages, foster partnerships between them, and reach voters in ways that demonstrably make a difference. 

We’re going all out this cycle and will fight alongside partners to ensure democracy — and our collective freedoms — prevail on November 8.

For more information and to get in contact with us on our voting rights and democracy related offerings head to https://fenton.com/elections-advocacy/.

Key Takeaways for Communicators from the Education Writers Association National Seminar

For the first time in two years, the Education Writers Association (EWA) National Seminar, the nation’s largest and most influential gathering of education journalists, leaders, experts, and communicators, was held in-person. While celebrating its 75th anniversary, hundreds of journalists and communicators converged in Orlando, Florida to discuss education topics, particularly “the pandemic’s effects on learning at all levels, from cradle to career.”

Education is an ever-present topic in the news. But over the past two years, a new spotlight has been shone on the field. There is now increased attention paid to topics ranging from hybrid learning due to COVID-19 to critical race theory in classrooms to Florida’s “Don’t Say Gay” bill.

A number of Fenton’s education clients sent representatives to EWA this year, including Tracey Lynn Pearson from The Kresge Foundation, and Laura Bornfreud from New America, who discussed the challenges of attracting and retaining talent in the early childcare education workforce and the effects this has on generations of children, families and communities.

Our leadership also played a role in the conference. Vice President Kamali Burke, who is based in Miami, moderated a community member panel titled “Doing It All? Traditional and Digital Communications,” in which communicators discussed navigating between traditional earned media and digital communications. Daria Hall, an executive vice president in Fenton’s Washington, D.C. office, participated on a panel “What’s Hot, What’s Not,” on what is in and out in communications. The conversation provided a pulse on how communications tools and issues continue to evolve.

Here are a few key takeaways from the “What’s Hot, What’s Not” panel on industry trends and best practices:

What’s In?

  • Next Door is a neighborhood-focused app where people can get local tips, buy and sell items, and more. Its hyper-focused zip code targeting reaches nearly 290,000 neighborhoods globally. It is quickly growing in popularity as a tool used by public agencies, including public school systems, through the NextDoor Public Agency Program, a free service that allows various government entities to launch Nextdoor neighborhoods across their municipalities. Our client, Battle Creek Public Schools, utilized NextDoor as a key tool to communicate with roughly 4,200 Battle Creek residents (17 percent of all households) and the larger community during the COVID-19 pandemic. It was the first school district in Michigan to become a partner with NextDoor and used the tool with much success.

  • TikTok can be a useful tool for those with smart, catchy content that are trying to reach younger audiences. But the platform is also becoming a go-to platform for older audiences as well. As one of our digital colleagues, Sophia Galvan, shared in her TikTok guide: “TikTok is no longer just a platform for dancing videos.” TikTok can be a great tool for educators and school administrators looking to connect with their students. Nonprofits have seen success in telling stories about their organization’s impact and highlighting solutions being developed to support communities — so long as their message centers hope or joy in some way. Check out these cool videos from two of our clients: BCPS and Amnesty International. Some organizations may not be ready to jump on the bandwagon just yet — and that’s okay. Take the time to create a real strategy as well as thoughtful content that will resonate with the content that typically thrives on the platform. To get more pointers, read our guide here.
  • Podcasts are popular, but you don’t have to start one for your organization, which requires a considerable amount of time and resources. Instead, placing your organization’s spokespeople as experts on podcasts that can reach your target audiences is the better way to use this medium. About 80 million people listen to podcasts each week and listenership is high among diverse audiences. Hope Credit Union’s CEO Bill Bynum was recently featured on Sunday Civics, a weekly show that teaches civic education and engagement using the current political landscape. Bynum discussed HOPE’s report about the impact of predatory loans on communities of color in Memphis.

What’s Out?

  • Media statements can still be an important way to share your organization’s message with reporters on pressing issues, but no reporter is waiting for commentary on the topic du jour. If you are a prolific thought leader, a journalist will often reach out to you. But because the field is so crowded, it may not be the best strategy for every announcement. That said, if you feel as though you must put out a statement of some kind, you should go through the exercise of determining if your commentary is adding to the noise or elevating the conversation. If it is simply a “statement of solidarity” on a hot topic in the news, it is best suited for social media, particularly Twitter as well as your website. This ensures you are on the record but not cluttering a reporter’s inbox with the same message several other organizations have already shared. It is important to remember that, when it comes to breaking news, you have 24-to-48 hours to issue a statement. Don’t be the organization sharing a statement in reaction to a big story a week after it happens. You risk your organization becoming the story.
  • “Learning loss” is a term that refers to any specific or general loss of knowledge and skills or to reversals in academic progress, most commonly due to extended gaps or discontinuities in a student’s education. News stories continue to emphasize student learning loss due to the pandemic, but this term puts the responsibility on the students for the loss of knowledge instead of the systems that educate them. A preferred term is “interrupted learning.”
  • “Minority” is starting to fade as a term used to describe communities of color. More organizations are using inclusive language that doesn’t “other” people of color, such as the phrase “people of the global majority.” Some are even refraining from using acronyms like BIPOC in formal communication that often lumps together people of color who may have distinct cultural experiences. Other popular terms like “historically underrepresented” are also be changed to more historically accurate terms like “historically excluded” since you can’t have underrepresentation without first being excluded.

To learn more about Fenton’s education, families and youth development practice, please contact dhall@fenton.com and/or kburke@fenton.com. You can also drop us a line here!

Reflections on NABJ/NAHJ: A Salute to Excellence and a Push for Greater Representation

Earlier this month, the National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) gathered at Caesars Palace in Las Vegas for the #NABJNAHJ22 Convention & Career Fair. It had been three years since the last in-person convention for either organization, and it broke previous attendance records with more than 5,000 attendees, including journalists, media executives, journalism educators and students, and public relations professionals (including Fenton!) 

As one of the most diverse communications agencies committed to social impact, Fenton prioritized attending #NABJNAHJ22 to support, learn and serve as an ally in the critical work to create social change and increase Black and Hispanic representation across all business sectors and all forms of media and entertainment.

As a first-time attendee, and public relations professional focused on corporate social good and justice, equity, diversity, and inclusion, I gained valuable insights that will help further inform the strategic counsel I provide my corporate clients looking to positively impact the lives of people from Black and Hispanic communities. Having long been aware of the incredible work of the NABJ and NAHJ, I was glad to finally experience the convention in person – the energy and the passion was palpable!

#NABJNAHJ22 offered incredibly robust programming; there were nearly 200 workshops, panels, and special events, generating engaging and inspiring discussions around the most pressing issues facing Black and Hispanic communities. Topics at the intersection of race, culture, media, entertainment, health, education and wealth were discussed by a remarkable roster of experts, speakers and special guests, including Karine Jean-Pierre, the first Black and openly gay White House press secretary, Diego Luna, actor, producer and director who starred as the first Mexican Star Wars character, and Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, among many others. 

One of my favorite moments took place during the opening ceremony. Kimberly Godwin, the President of ABC News and the first Black woman to lead a major broadcast TV news division, entered the stage flanked by two members of Wakanda’s Dora Milaje from the film Black Panther. Following her powerful entrance, she shared her commitment to increasing opportunities in journalism and increasing coverage for communities of color and said, “When you earn the privilege to lead, that’s what you do!” 

As the COVID-19 pandemic continues to rage on while the monkeypox outbreak has been declared a public health emergency and communities of color continue to experience systemic health inequities, public health and health equity became central topics of the convention. 

Panels like “Your Role in Saving Black & Brown Lives Including Your Own!” tackled the intersection of media, public health, and community activism, and unpacked the pandemic’s longer-term effects on physical and mental health on communities of color and the journalists covering these topics and communities. 

Other panels such as, “Solving the Crisis of Maternal Mortality in a Post-Roe America,” explored what the future of reproductive health care looks like in a post-Roe America and what the impact will be on Black and Hispanic women. The panel also examined the role physician leaders can play to better protect all women of color in the health system. 

The #NABJNAHJ22 Convention & Career Fair served as a powerful reminder that Black and Hispanic representation and narratives are critical to solving today’s most pressing issues like public health, and that allyship to support efforts underway to address these issues requires more than commitments and declarations – it calls for meaningful and lasting partnerships that interrogate systems that perpetuate inequities for communities of color across all aspects of life, and introduce practical short- and long-term solutions. 

Fenton was proud to attend #NABJNAHJ22, and looks forward to continuing to support NABJ and NAHJ! See you in Birmingham and Miami next year!

 

Posted in DEI