In 2014, 11 foundations committed to supporting boys and young men of color created a private sector compliment to the Obama Administration’s My Brother’s Keeper Initiative.

Fenton developed a media strategy for the collective and handled media relations in conjunction with the White House launch, securing high-profile coverage in such media as the Washington Post, Chronicle of Philanthropy, Los Angeles Daily News and NPR. Fenton also produced and designed an executive summary called A Time for Action: Mobilizing Philanthropic Support for Boys and Young Men of Color.

Communications Strategy

Fenton developed a comprehensive communications strategy for 11 foundations to promote the launch of The Obama Administration’s My Brother’s Keeper Initiative. This included strategies for engaging and integrating with the White House’s communications, messaging, recommendations for releasing a report that illustrates the impact of the initiative, and engaging partners.

Earned Media

Fenton developed and executed an extensive media relations strategy that included top-tier and trade outlets. We secured coverage for the philanthropic contributions to My Brother’s Keeper in diverse media including the Associated Press, the Washington Post, Chronicle of Philanthropy, Los Angeles Daily News, MSNBC, NPR and The Grio. After the launch Fenton also placed op-eds by philanthropic leaders and continued to advise the foundation leaders on media opportunities.

Print collateral writing and design

Fenton produced and designed an executive summary called A Time for Action: Mobilizing Philanthropic Support for Boys and Young Men of Color.