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Growing a Movement to Divest from Fossil Fuels

Matching Money with Mission

Divest Invest

Fenton helped the Wallace Global Fund launch DivestInvest Philanthropy in 2014.

DivestInvest Philanthropy’s purpose is to get foundations to divest from fossil fuels and invest in climate solutions, in order to do so, they are using financial advisors to help investors understand why this is more reliable for them to invest in (look at this for more details). We held an annual press event on milestones, earning coverage in outlets like The New York Times, Washington Post and the Associated Press. Fenton successfully collaborated with supporters like Archbishop Desmond Tutu, Mark Ruffalo and Leonardo DiCaprio to help elevate public attention. Today, more than 140 foundations, representing over $5 billion in assets under management, have joined.

Earned Media

The press conferences that Fenton planned and executed earned coverage in The New York Times, Washington Post, Bloomberg News, Associated Press, Agence France-Presse, The Guardian and more. High profile supporters like Leonardo DiCaprio, Valerie Rockefeller Wayne and Mark Ruffalo have attended, helping bring the movement to a mass audience.

Desmond Tutu Video

Archbishop Desmond Tutu spoke to the UN on climate change and fossil fuel divestment during the weekend of the 2014 Climate March. Fenton produced a video combining his scripted remarks with footage collected from around the globe showing the impact of climate change. After just three weeks, the video had generated 447,000 impressions.

Social Media

The DivestInvest campaign leveraged a quote by Rex Tillerson, the Chairman And CEO of Exxon Mobil, admitting that CO2 emissions are warming the earth.

Media report

Worldwide coverage included The New York Times, Washington Post, Bloomberg News, TIME, Associated Press, Agence France-Presse, The Guardian, The Australian and more.

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