Building real power for Black communities.
Responding to injustice in the world around us.
Color of Change
Fenton partnered with Color Of Change to amplify its responses to 2020’s most urgent crises.
The Challenge
Fenton partnered with Color Of Change to amplify its responses to 2020’s most urgent crises: the Trump administration's mishandling of the COVID-19 pandemic; the failures of elected prosecutors to hold police accountable for the murders of countless Black people; and flagrant efforts to suppress Black votes. As the world sought answers and analysis of the tough defining moments in 2020, we aimed to position the organization and its leadership team as national experts and thought leaders to put the issues into perspective.
Our Approach
Fenton supported Color Of Change during a critical turning point amid the COVID-19 pandemic, a racial reckoning following the killings of Black people at the hands of police and vigilantes and a historic presidential election. We worked with Color Of Change to strategize, craft content and garner coverage for multiple campaigns over the tumultuous year. In 2020, we saw the organization reach new levels of media recognition and shift conversations on policing, prosecutors, district attorneys and portrayals of the criminal justice system in Hollywood. With their new position in the media, we elevated the voice of Color Of Change’s senior leadership team, including President Rashad Robinson and Vice President Arisha Hatch.
Success
Despite a rapidly changing media landscape, Fenton landed significant thought leadership pieces for Color Of Change’s senior leadership team. Landing stories in the New York Times, Daily Beast, CNN, and USA Today to help bring issues of systemic racism and corporate enabling to the forefront of the national conversation on race and police violence. We also landed an in-depth profile of Color Of Change in Fast Company, which named the organization as the #1 Most Innovative Non-Profit in the world in 2020 and in the top 40 Most Innovative Company overall by Fast Company, a high-visibility profile piece for Rashad in New York Times’ Sunday Routine and longform interview on Jemele Hill’s Unbothered podcast.