Rarely does the truth about climate change appear on the opinion pages of The Wall Street Journal, one of America’s largest and most influential newspapers.

The Partnership for Responsible Growth, a bipartisan nonprofit dedicated to advocating for a national price on carbon, decided to pierce this bubble. Fenton raised the funds for, wrote and designed an unprecedented series of 12 ads which ran bi-weekly on the op-ed page. The ads showed the threat climate change poses to liberty, prosperity, health and national security, along with policy and technology solutions, including a price on carbon as a conservative, free-market solution. The campaign shined the spotlight on The Wall Street Journal’s misleading opinion writing on climate change and spurred a column attacking the ads. The ads were covered in The Washington Post, The Guardian, Politico, Huffington Post and Grist.

Landing Page

Fenton built a landing page that housed each ad with citations so the public could verify every assertion. It also included a report by a nonprofit analyzing The Wall Street Journal’s editorial coverage of climate change and the advisory council for the ads.

Print Ads

Fenton raised the funds for, wrote and designed an unprecedented series of 12 ads which ran bi-weekly on the op-ed page. The ads showed the threat climate change poses to liberty, prosperity, health and national security, along with policy and technology solutions, including a price on carbon as a conservative, free-market solution.

Digital Banner Ad Series

Each print ad was accompanied by a digital counterpart that ran on The Wall Street Journal’s website, ensuring online readers also engaged with the campaign.