Fenton is putting child well-being front and center on the national stage as a close strategic communications partner to the Annie E. Casey Foundation.

Since 2011, Fenton has taken a deep dive into the important work of this leading philanthropy to elevate its work to drive positive outcomes for children and families throughout the US, and provide high-quality communications support across all of its initiatives. From securing top-tier media placements across the nation to raising aware about juvenile justice research and building capacity within their grantee organizations, Fenton has showcased the Foundation’s critical importance of improving the well-being of our nation’s kids.

Social Media Campaigns

Fenton uses paid and owned digital outreach to inform, engage and drive users to download Casey’s reports. Through eye-catching share graphics and videos, compelling social copy and customized content for Casey’s 52 grantees, Fenton takes a surround sound approach to report promotion.

Kids Count Data Book and Wrap-Up Report

Fenton’s thoughtful and indefatigable outreach to media elevated the Foundation’s comprehensive and data-rich annual report on child well-being, securing coverage across all 50 states in top-tier media outlets with over 4,000 stories in broadcast, print and online media and prompting extensive public interest.

 

Messaging for Casey Initiatives

Young people need opportunities to develop skills so they can succeed in the workplace. Fenton provides messaging and writing support to tell the story of an integrated approach to ensuring that young people and entire families are set up to succeed for the long-term.

Juvenile Justice

Fenton conducted comprehensive research and message testing in order to develop a communications toolkit that gives actors in the field the resources they need to effectively make the case of juvenile justice reform.

Jim Casey Youth Opportunities Initiative

Fenton developed a comprehensive digital media strategy to promote the launch of The Road to Adulthood, a report from the Jim Casey Youth Opportunity Initiative, across the Jim Casey Initiative’s various social media channels. The strategy included hosting a Facebook Live event, sponsored content, creating shareable Twitter tiles and developing social media content for the Jim Casey Initiative’s local partners.