We Can Be Heroes Crowdfunding Campaign Raises $15,000 (and counting!) on its First Day

Last year, Fenton helped DC Entertainment and Warner Bros. raise $2 million to fight the hunger crisis in the Horn of Africa with the We Can Be Heroes campaign. Today, our team helped launch the pioneering We Can Be Heroes crowdfunding campaign on Indiegogo, the world’s largest crowdfunding platform. Within hours, the campaign has raised over $15,000—and there’s no sign of slowing down.

The first phase of the campaign (April 2 through May 7) will focus on Batman, featuring one-of-a-kind experiences and limited edition items related to one of DC Entertainment’s most popular Super Heroes. Additional phases will follow, featuring other members of the Justice League. Several levels of donation incentives have been created in order to encourage participation. From signed graphic novels and video games, to the opportunity to meet your favorite creators, to being drawn into a Batman graphic novel, there is something for every fan.

“Crowdfunding is the perfect platform for We Can Be Heroes. The more fans contribute, the more they can get! Those with fewer dollars to offer will find there is something that shows their support for the campaign and their love of these Super Heroes, and those with more to donate will find that their contribution level directly ties to the level of collectability and special access offers that every fan wants,” said Diane Nelson, president of DC Entertainment.

We Can Be Heroes is the biggest philanthropic initiative in DC Entertainment and Warner Bros.’ history. It is designed to raise funds to benefit more than 8 million men, women and children in the Horn of Africa.

“We’ve put together an incredibly cool, compelling and effective way to use our characters to also do good in the world, and that just makes me excited as an executive, truthfully,” said Nelson.

Our team is excited too. “Young men are one of the least likely demographics to donate to philanthropic causes. By using innovative technology and connecting the brand to the cause, we’re successfully inspiring this audience to give. It’s incredibly rewarding,” said Fenton SVP Cheryl Damian.

Check it out here.