The Fenton Feed: Future of Advertising, Twitterverse 2.0 & Being Gamed

Here are a few of this week’s “must reads” from our feeds:

The Future of Advertising
Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.

The Twitterverse 2.0 (Graph)
Here’s a handy (but tad overwhelming) graph that categorizes all the 3rd party platforms utilizing Twitter.

You’re Being Gamed
Gabe Zichermann postulates what motivates people to do the sort of things that make people money. The best incentives aren’t often cash, he thinks, unless the money is really good. His acronym for incentives is SAPS, which stands for status, access, power and stuff.

Sears Enlists Bloggers to Build Consumer Electronics Buzz
Interesting article on the changing face of company spokespeople to garner more trust from consumers.

How the Recession Changed Us (Infographic)
The Atlantic has a great comparison piece about how the US has changed between 2007 and 2010 due to the recession – all in great infographics.

A Constructive Approach on Energy?
Right Wing Echo Chamber Watch: We’ll be hearing about “energy poverty” a lot in climate “debates.”

Game Changing Strategies for Nonprofits in 2011
What fundraising strategies will be game changers for nonprofits in 2011? What’s on tap for social media and advocacy? Frogloop asked some nonprofit campaigners and experts to give us their thoughts and predictions.

Three Social Media Metrics Every Nonprofit Should Track
Are you measuring the right social media metrics or do you have your head in the sand?