The Fenton Feed: Election Day Resources, Innovation & Texting for Social Good

Here are a few of this week’s “must reads” from our feeds:

17 Web Resources to Help You Decide on Election Day
Find out who’s funding whom, candidates’ connections to lobbyists, the outside spending in each race, candidate views on all the issues, how they voted on bills and what ads are running.

Nonprofits: It’s Time to Innovate!
While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. To truly raise your nonprofit’s profile (aka increase brand awareness), grow your constituency, and raise even more money in 2011 and beyond, organizations need to also focus on innovating.

Social Good Is as Easy as Texting
Text messages are the new black when it comes to raising money for social good.

Measuring the Impact of Your Social Media Program
As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. So what should the ROI for advocacy groups’ social media programs be and how can we measure them?

Pincus: In Five Years, Connections Will Be To Each Other, Not The Web; We’ll Be Dial Tones
“In five years, everybody will always be connected to each other, instead of the web,” Mark Pincus  noted. He said that he often thinks of today’s social companies as “dial tones”. That is, they’re merely entry points for these social connections.