The Fenton Feed: 50 Best, 5 Reasons & 5 Resources

Here are a few of this week’s “must reads” from our feeds:

Total volume is approaching 50 million tweets per day.
Women slightly outnumber men, and one-third of Twitters are in the 25-34 year-old age bracket.
Thursday is the busiest day of the week on Twitter, and the highest click through rate on tweeted links occurs between 2 and 3pm.
Tweets that include links are far more likely to be retweeted than tweets without links.

Pure self-promotion won’t work — make it useful.
Your tone of writing is critical. Record yourself if you have to, but connect with your own unique voice.
If you can’t get your head around structure, use customer stories.
Don’t be half-hearted about promotion — give a strong call to action.
Without consistent frequency, your customers will forget who you are even if you do everything else right.