Mom’s the Word Nominated for PR News’ Nonprofit Awards
Fenton is proud to announce that Save the Children’s “Mom’s the Word” campaign is a finalist in PR News’ Nonprofit PR Awards in the category of Facebook Communications. The winners of the Nonprofit PR Awards will be announced on March 11th in Washington, DC.
Fenton teamed up with Save the Children and its corporate partners to develop and implement “Mom’s the Word,” a Facebook campaign that celebrates the victories of motherhood, big and small. Since it launched in early 2012, the Mom’s the Word Facebook page has attracted more than 225,000 engaged supporters, beating industry standards and amplifying corporate giving to the organization.