Inspiring Action Through Storytelling
As we approach the end of the year, there is a lot of talk around “donor fatigue” and how to “stand out.” The GivingTuesday team gets asked about this pretty often. Here’s how we feel:
There is no such thing as donor fatigue.
The issue with donor fatigue has to do with donors being tired of the same old message all the time; GivingTuesday smashes that myth and proves that you can, in fact, get more. If you can inspire your donors, they will give and they will give repeatedly.
On GivingTuesday, make sure you’re telling inspiring stories that motivate people to give. Don’t just tell the stories of your organization and the impact you’ve made – but the stories and experiences from your supporters themselves. You’re not the hero – your supporters and your clients are!
Here are some of our favorite resources to help you craft stories that move people to action.
- 8 GivingTuesday Storytelling Tips for Nonprofits
- 3 Essential Elements of Nonprofit Storytelling That Persuades
- How to tell respectful and equitable stories
- ‘You Can’t Lift People Up by Putting Them Down’: How to Talk About Tough Issues of Race, Poverty, and More
- Story Building Blocks
DON’T FORGET! GivingTuesday is on December 3. Ahead of the big day, you can start planning for our annual MyGivingStory contest, which will launch Nov 1. This is a great opportunity to collect testimonial stories from your supporters + clients that you can use year-round. Plus it’s an opportunity to win $10,000 toward your mission!
Make sure to subscribe to the GivingTuesday newsletter for the latest updates and resources to be an ambassador for the movement!
Celebrated on the Tuesday following U.S. Thanksgiving, and fueled by the power of social media and collaboration, GivingTuesday inspires millions of people across the globe to show up and give back to causes and issues that matter to them. The goal is to create a massive wave of generosity that lasts well beyond that day, and touches every person on the planet. GivingTuesday takes place on December 3, 2019 this year.