Ricardo Cárdenas
Senior Vice President, Creative Director | LA
Expert
Ricardo Cárdenas is a Senior Vice President and Creative Director at Fenton, where he applies more than 25 years of creative expertise to develop design strategies and messaging for a wide range of causes. Ricardo believes in the power of collaboration when executing and crafting messages for different issues in order to make a difference.
Ricardo has always been passionate about social change. He has a long history in advertising and has helped brands and associations with sustainability, corporate responsibility and altruism. He has a copywriting background but has also trained as a photographer, producer and director. Ricardo has a B.A. in Communications, a postgraduate degree in Photography, a Master de Cuisine diploma and has attended several courses on creativity and direction.