Account Director | LA
Namju Cho is an Account Director at Fenton. She oversees campaigns from start to finish, including developing strategy, managing budgets, leading teams and ensuring results to maximize impact for clients.
Namju specializes in behavior change campaigns using principles of social marketing, which Fenton is currently applying to a carton recycling campaign in multiple cities for client Carton Council. Trained as a journalist, Namju combines her experience in the nonprofit sector to help organizations use communications to advance their missions. Other clients include Health Net, Los Angeles Unified School District, Los Angeles Preschool Advocacy Initiative, the California Endowment, W.K. Kellogg Foundation and the Community Clinics Association of Los Angeles County.
Most recently, Namju worked at S. Groner Associates, an award-winning boutique agency specializing in behavior change around environmental and health issues. One example is a Culver City campaign that led to a 17% increase in recycling rates and 57% decline in contamination rates. Her clients have included US EPA, San Bernardino and Riverside Counties, LA Housing + Community Investment Department and PaintCare.
Storytelling has been the common thread throughout Namju’s nearly two decades of experience working with the private, public and nonprofit sectors. Starting out as a reporter at the Wall Street Journal in Seoul, she then worked with survivors of modern-day slavery to help tell their story. At the California Community Foundation, she oversaw the foundation’s branding effort and helped to foster giving by placing a front-page story in the Los Angeles Times about a historic $200 million gift.
She has been quoted in the NPR affiliate KPCC Radio and other ethnic media and is a frequent speaker on social marketing and media relations. Namju holds a Masters in Public Policy from the Kennedy School of Government at Harvard University with a concentration in gender and health. She is fluent in Korean and Spanish.