Heba Hasan is an Account Director, for Fenton’s Digital practice. Since joining Fenton in 2015, Heba has project managed and supported strategic digital efforts for organizations, including the ACLU, SEIU, United Way of Los Angeles, Food and Water Watch, the Joyce Foundation, and McKinsey & Company. She has been the social media content lead and executed large paid media buys for clients such as Annie E. Casey Foundation, Sandy Hook Promise and FXB. From website builds, to digital audits, to multi-platform digital advocacy campaigns, Heba conducts in-depth digital analysis to create tactics and offer strategic insights and recommendations to clients.
Previously, Heba worked as a journalist, writing for outlets such as TIME, The Atlantic and Fast Company. In addition to writing compelling stories about social impact, design and technology, Heba also enacted SEO best practices, crafted social media messaging and executed in-depth digital reporting. As a Digital Producer for AOL, Heba worked on a rebranding team where she collaborated with stakeholders and external partners to create curated content and social strategy for the corporation’s many brands.
A New York native, Heba enjoys visiting contemporary art galleries and reading modern diaspora literature. She holds a B.S. in Journalism and Art History from Northwestern University.