Heba Hasan is an Account Director, Digital for Fenton. She joined Fenton in 2015 and provides day-to-day client support and implements digital strategies for Fenton’s diverse list of clients.
Hailing from a journalism background, Heba uses her love of storytelling to create engaging social content and digital messaging for clients. Using a wide variety of platforms and analytical tools, Heba has executed creative digital work for clients including Earth Day Network, FXB and Sandy Hook Promise.
Previously, Heba worked as a journalist, writing for outlets such as TIME, The Atlantic and Fast Company. In addition to writing compelling stories about social impact, design and technology, Heba also ensured SEO best practices, crafted social media messaging and executed in-depth digital reporting. As a Digital Producer for AOL, Heba worked on a rebranding team where she collaborated with stakeholders and external partners to create curated content and social strategy for the corporation’s many brands.
A New York native, Heba enjoys visiting contemporary art galleries and reading modern diaspora literature. She holds a B.S. in Journalism and Art History from Northwestern University.